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— DIANE CLEHANE

Those corporate bean counters that put a crimp in expense accounts all over town must be loosening up a bit, because it was SRO today at Michael’s. A slew of magazine folks (See, print isn’t dead after all!), media mavens and the requisite flock of social swans were packed into the dining room. Jimmy Buffett showed up half way through lunch, and the place was so crowded I couldn’t even make out where he landed.

I had a dishy lunch today with MarketWatch columnist Jon Friedman. (Sorry, but most of the good stuff was off the record). Jon, who has toiled for USA Today, BusinessWeek, and Bloomberg, has been writing an online media column since 2005 that’s a must-read for the Michael’s crowd. These days he churns out an average of three columns a week. His recent piece on whether Brian Williams is the new Walter Cronkite generated plenty of buzz and sent HuffPost commenters into overdrive. Jon’s take: Williams is fascinating because, even after getting “the job of a lifetime,” he’s “the rarest case of success because he’s still ambitious.” We both agreed that Brian really came into his own once he loosened up a little off the set and let audiences in on his dry sense of humor and self-deprecating wit through appearances on The Tonight Show and SNL. “A classic!” says Jon.

Earlier this year, Jon launched a weekly online broadcast of Media Matters where he talks shop with media bigwigs. Hearst’s Cathie Black is scheduled for the June 21 broadcast. We’re tuning in.

Here’s the rundown on today’s crowd:

1. The ‘Imber Gang’: Dr. Gerald Imber, Jerry Della Femina, Andy Bergman and Michael Kramer. (Jeff Greenfield was absent.) I stopped by their table to chat with the guys about the fun piece in the Times‘ Style section last week covering their legendary lunches in the dining room. “It was great,” said the good doctor, who emerged as the star of the piece with some nice plugs for his latest book, Genius on the Edge: The Bizarre Double Life of Dr. William Stewart Halsted. Give that publicist a raise!

2. Peter Brown

3. Nick Simuneck (Terry Allen Kramer‘s hubby, in case you didn’t know)

4. The New York Observer‘s Jared Kushner

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