Hachette Filipacchi-owned Cycle World Brand Group today announced a reorganization that would create a more brand-centric team.
Under the reorganization, Chief Brand Officer and SVP Larry Little promoted Executive Editor Mark Hoyer to the position of VP, brand content and editor-in-chief of Cycle World. The publication’s current editor-in-chief, David Edwards, is leaving Hachette.
The moves are the latest in President & CEO Alain Lemarchand‘s plan to reorganize the company into brands led by Chief Brand Officers. He has already implemented similar changes at Hachette’s women’s titles, shelter group and automotive pubs.
Cycle World also announced some improvements, like expanded Web site features and better paper stock.
Full release after the jump