It began last fall with the hiring of Dave Karger as chief correspondent. It continues this week with the addition of a vp of content and creative.

Fandango.com is fully committed to the idea of becoming a content producer and as the company’s new chief creative executive, Sandro Corsaro (pictured) will now lead that charge. From this morning’s announcement:

“Sandro is one of the most talented content creators in the industry,” said Paul Yanover, president of Fandango. “I’m thrilled he’ll be bringing his creativity and experience to Fandango, to help enhance the consumer experience and engagement across our platforms, driving business objectives for both ticketing and advertising.”

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