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Posts Tagged ‘PC World’

Turning Successful Tech Brands Into Ad Network Dollars: 4 Questions For IDG CEO Bob Carrigan

carrigan.jpgIt’s tough to be a media company these days. But IDG, a leading technology company with publications like PC World and Macworld and their related brands, as well as events and a vertical ad network, seems to have girded itself against the worst.

IDG’s CEO, Bob Carrigan, told FishbowlNY that although 2009 was a tough year, the company has big plans for growth over the next three years. “The tech media category is not immune to the recession and has been challenged by that,” he said. “But our three-year plan calls for growth.”

That growth includes the less than two-year-old ad network, the IDG TechNetwork, which offers ad space inventory from 250 Web sites to technology marketers. Carrigan says its “one of the most successful businesses we’ve launched in a long time.”

After the jump, we talk to Carrigan about his company’s business model, the ad network and his plans for the future.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.

ASBPE Announces B2B Magazine Of The Year Finalists

asbpe.pngThe American Society of Business Publications has announced the 20 finalists for its two Magazine of the Year awards, to be presented during the organization’s National Editorial Conference next month.

In addition to the Magazine of the Year awards, the ASBPE will also present its first Journalism Matters Award to HSToday editor David Silverberg. The award honors a B2B journalist whose particular coverage resulted in “tangible change within government or industry,” the organization explained.

The finalists for the Magazine of the Year awards include American Medical News, CFO, Computerworld, Fortune Small Business, Spectrum, Lawn & Landscape, Macworld, PC World, Professional Builder and R&I in the 80,000+ circulation category and Architect, Associations Now, Automotive News, Chain Leader, Control, Exhibitor, Health Leaders, Information Security, Oregon Business, and The Scientist in the under-80,000 circ category.

The ASBPE will also be honoring 36 publications with National Azbee Awards of Excellence and 139 regional Azbees at its conference July 15 through July 17 in Washington, D.C. — the theme of which is “Thriving in a Challenging Economy and Evolving Digital Age.” A full list of honorees can be found at the ASBPE’s Web site.