It’s tough to be a media company these days. But IDG, a leading technology company with publications like PC World and Macworld and their related brands, as well as events and a vertical ad network, seems to have girded itself against the worst.
IDG’s CEO, Bob Carrigan, told FishbowlNY that although 2009 was a tough year, the company has big plans for growth over the next three years. “The tech media category is not immune to the recession and has been challenged by that,” he said. “But our three-year plan calls for growth.”
That growth includes the less than two-year-old ad network, the IDG TechNetwork, which offers ad space inventory from 250 Web sites to technology marketers. Carrigan says its “one of the most successful businesses we’ve launched in a long time.”
After the jump, we talk to Carrigan about his company’s business model, the ad network and his plans for the future.