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Posts Tagged ‘Peggy Northrop’

Peggy Northrop Named EIC of Sunset

Peggy Northrop is joining Sunset as its new editor-in-chief. Northrop was most recently a consultant for a variety of media startups, but this marks a return to Time Inc. for her, as she served as a Real Simple’s deputy editor years ago. Northrop also served as vice president and global editor-in-chief of Reader’s Digest, from 2007-2011.

In a statement, Martha Nelson, Time Inc.’s editor-in-chief, said “Peggy is one of the best in the business. I’ve long admired her work and look forward to bringing her talents back to Time Inc.”

Northrop begins at Sunset on April 22. She will report to Sid Evans, Time Inc.’s Lifestyle Group editor.

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Reader’s Digest Association Launches New Brand

Reader’s Digest Association (RDA) has launched a new brand platform that focuses on holistic health called Best You. Peggy Northrop will lead the venture, which targets women 35 and over and features a book imprint, a website, a daily e-newsletter, and digital publications. Lucia Moses at AdWeek says Best You is a direct reaction to the struggles of Reader’s Digest:

The brand also represents RDA’s efforts to shift its emphasis away from its flagship, Reader’s Digest, which has struggled to define itself at a time when general interest publications are on the wane. RDA emerged from a prepackaged bankruptcy earlier this year and has cut the frequency and circulation of Reader’s Digest to reduce expenses.

The good news for Reader’s Digest is that the magazine will never die completely, because every old person in the nation owns at least 27 years worth of issues.

Reader’s Digest Moves To NYC As Part of Restructuring Plan

rdjjjjj.jpgAfter filing for Chapter 11 this August, Reader’s Digest Association has been working on a restructuring plan to get itself out of debt. Some of this has been the unfortunate (but par for course) shuttering of titles, like Rick Warren‘s ill-fated The Purpose Driven Connection magazine.

Yesterday, editor-in-chief Peggy Northrop mentioned at the ASME luncheon that the Reader’s Digest brand would never again launch a magazine that wasn’t able to perform across different media platforms. And today, RDA continues its attempts to get back in the black, and no it doesn’t involve firing staffers. It looks like the company will be moving its staffers from its offices in Pleasantville, N.Y.

As Keith Kelly reported this morning:

“Some of the 600 employees based in [Pleasantville] will be relocated to White Plains, N.Y. But executive offices and Reader’s Digest magazine’s editorial will move to space at 750 Third Avenue that was recently vacated by S.I. Newhouse’s Condé Nast Publications.

So some editorial staffers will be going to White Plains while the corporate headquarters and other editorial staffers move to NYC to share in the same building as Condé Nast. (FishbowlNY previously reported that The Economist is also moving into that building in the second quarter of next year.) While it’s always terrible to have to pick up your life and move elsewhere for a job, relocating to New York isn’t the worst thing to happen to a magazine staff in the last, oh say, 24 hours. In terms of restructuring, this is one of the more positive moves we’ve seen in awhile, which it should be obvious by the very un-restructuring phrase in CEO Mary Berner‘s letter to the staffers, “Some of you will be excited by this change…”

Berner’s full memo to RDA staffers after the jump.

Previously: Reader’s Digest Files For Ch. 11

Read More: Reader’s Digest moving to NYCNew York Post

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ASME Luncheon: “35 Ways To Win A National Magazine Award”

ellies.jpgThe American Society of Magazine Editors is gearing up for submissions to its 2010 National Magazine Awards. For the first time ever, the awards will include a separate ceremony for digital media, which last year included four categories. This year, they have been expanded into 12 different awards, including blogging and podcasting.

This afternoon at The Princeton Club, members of ASME gathered to hear Will Dana of Rolling Stone, Peggy Northrop of Reader’s Digest, and John Rasmus of <a href="http://www.mediabistro.com/National-Geographic-Adventure-profile.html"National Geographic Adventure give their opinions to moderator Cindi Leive of Glamour on what it takes to win both the digital and traditional awards, arguably the most prestigious in the industry. All three of the panelists have both judged and won previous magazine awards.

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More Than We Needed: ‘Did You Ever Hear of Chlymadia?’

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Event co-hostess and actress Angela Bassett [left] narrates the runway walk of More model search finalist Paula O’Connor, who went on to win a Wilhemina modeling contract as a runner-up

Never let it be said that women over 40 lose touch with some of the hottest issues of the day: STDs were just one of the torrid topics we overheard being discussed by women our mom’s age at the opulent More/Wilhemina 40+ Model Search event Tuesday at Cipriani 42nd Street. In addition to a ridiculous number of lobster salad-stocked buffet stations, the sprawling space housed a proper catwalk on which the 10 40+ candidates for three Wilhemina modeling contracts strutted their mature stuff.

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