247_magazines.jpgFishbowlNY reports from the Digital Magazine Conference, “Magazines 24/7,” in New York:

A couple lessons from Dwell today: On the Web, give lots of choices and be careful how you name your stuff.

The magazine’s online director, Perry Nelson, stopped by the MPA’s Digital conference this morning to talk about how they messed up on the Web, and hoped their relaunch a week ago would make things better.

She said their mistakes originally were in thinking their beautiful mod-leaning pictures (which is something Dwell is all about) were enough — without showing their depth and breadth of content. So they went from a static page with, essentially, three ways to enter, to something like 28 links on the homepage, while still preserving their Dwell-y design sensibility.

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