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NBC’s Emmys Drop From Last Year But Dominate on New Night (LA Times / Company Town)
Held on a Monday for the first time since 1976, the 66th Annual Primetime Emmy Awards won the night in viewers, according to Nielsen ratings. Down in total viewership from last year, the three-hour ceremony drew in 15.6 million viewers. Deadline Hollywood It was behind only last year’s 17.8 million, which had benefited from a Sunday scheduling, a September airdate and a high-rated NFL lead-in. On the other hand, that CBS Emmycast had to compete against a highly rated NBC Sunday Night Football game (Chicago/Pittsburgh), which averaged 20.5 million viewers and a 7.7 rating in the demo. AllFacebook Roughly 6.2 million Facebook users weighed in on the Emmy Awards Monday night, leading to 10.9 million interactions on the social network, according to Facebook data analyst Betsy Williams. Lost Remote For the past week, the social conversation has centered on the VMAs and Emmys, which aired on back-to-back nights. But which awards show captured the attention (and engagement) of Facebook users? Sunday night’s VMAs saw 13 million people with more than 30 million interactions; 6.2 million people had 10.9 million interactions related to the Emmy Awards Monday night. GalleyCat Grammy Award winner Weird Al Yankovic requested that author George R.R. Martin “type as fast as you can.” Yankovic reasoned that “we need more script.” Yankovic performed a medley of TV theme music at the Emmy Awards. As he was singing the Game of Thrones portion, comedian Andy Samberg (donning a costume of character Joffrey Baratheon) handed Martin a typewriter.