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Posts Tagged ‘PIB’

Men’s Titles Ad Pages Surge in 2013

magazine stack GThough print ad pages for magazines were down four percent in 2013 compared to 2012, that’s actually good news. PIB’s data showed that the loss was less of one than in 2012, when ad pages declined by eight percent. Not only that, but most men’s titles showed strong numbers for the year.

Men’s Fitness led the way with a 27 percent jump in ad pages compared to 2012, followed closely by Men’s Health, which increased its pages by 25 percent. Esquire (up 17 percent), Details (+15 percent) and GQ (+10 percent) also did well. The outlier was Maxim, which saw ad pages plummet by 16 percent.

A few other magazines that had good print ad page showings for 2012 are below.

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Magazine Ad Pages Down Five Percent in First Half

The year’s first half ad page numbers — courtesy of the MPA — are out, and once again, it’s not pretty. Total consumer ad pages dropped 4.9 percent compared to the first half of 2012, and total ad revenue increased by a tiny 0.4 percent.

Healthy ad categories included toiletries and cosmetics (revenue up seven percent, ad pages up three percent) and food and food products (revenue up 9.7 percent and pages up 4.9 percent) so it’s not surprising that magazines fetching those sort of ads did the best.

Prevention, Men’s Health, Women’s Health, Vogue, GQ, Elle, Men’s Fitness, Saveur and HGTV Magazine all had double digit ad page growth. Meanwhile, some glossies saw double digit ad page drops, like Businessweek, Golf World, Forbes, The Economist and Essence.

Tablet ads showed a bit more promise, as iPad units — the only tablet the MPA tracks — jumped by 24.5 percent compared to the first half of last year.

Third Quarter Magazine Ad Revenue Shows Slight Improvement

Things could be worse for magazines. According to PIB, there was a small increase — two percent — in print ad revenue for the industry overall. As usual for the quarter which involves fashion magazines’ September issues, a big contributor to the boost was the apparel industry, which chimed in with over 4,000 ad pages.

Finance companies, however, provided magazines with the biggest increase compared to last year, purchasing 251 more pages; a jump of a little over 15 percent.

Head over to the MPA’s site for more stats that don’t exactly scream success, but won’t completely depress you either.

PIB Miscalculated Saveur‘s Ad Pages For First Half of Year

saveur.pngSaveur‘s publisher Merri Lee Kingsly pointed us to an error in the Publishers Information Bureau numbers for the first half of 2009.

In recently released ad page and revenue statistics, PIB said the epicurean magazine was down 14.83 percent compared to the January to June numbers from last year. However, Kingsly said the stats agency had incorrectly compared its January to May numbers from 2009 to January to June numbers from 2008, resulting in a serious error.

A spokesman for the Magazine Publishers of America said the error in Saveur‘s numbers stemmed from the magazine’s June/July double issue. In 2008, ad pages and revenue from that issue were counted towards the first half of the year, but this year those numbers were counted towards the third quarter.

The error has since been corrected, and Saveur‘s real numbers for the first half of 2009 are 193.61 ad pages — up almost 11 percent from last year — and $8.3 million in reported revenue, an increase of 19.2 percent year over year. This growth despite the tough ad environment means Saveur is the fourth top earner for monthly magazines, Kingsly said.

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