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Posts Tagged ‘Playboy Enterprises’

Get Ready for Playboy Latino

PlayboyLatinoLogoPlayboy Enterprises and Arbol Publishing are partnering for a new shade of the venerable men’s magazine. Playboy Latino will launch in December as a bi-monthly. From today’s announcement:

Playboy Latino will be published predominantly in Spanish and will feature a mix of original content, as well as pictorials and articles from the Playboy archives that will be repackaged for a Latino audience.

“We are thrilled to begin publishing Playboy Latino for the fast-growing U.S. Latino and Spanish-speaking market,” said Playboy Latino publisher and editor-in-chief Edgardo Iorio. “The past 30 years have produced a significant shift in the U.S. demographic and a new generation of Spanish speaking consumers has emerged.”

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Playboy Promotes Jellinek To Chief Content Officer

playboyhandler.jpgPlayboy Enterprises has promoted Playboy magazine’s editorial director Jimmy Jellinek to the newly created position of chief content officer.

In his new position, the former editor-in-chief of Maxim and Stuff will now oversee the content on all of Playboy Enterprises’ media platforms. This move expands Jellinek’s reach from oversight of Playboy‘s print and online content to all print, online, mobile, TV, film and radio content coming from the minds of Hugh Hefner and company.

Jellinek’s promotion comes less than a week after news broke about Playboy’s deal with American Media Inc., handing over certain aspects of the back-end of the business to the National Enquirer publisher.

Full release after the jump

Previously: Playboy Strikes Deal With AMI

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Playboy Strikes Deal With AMI

9d2d2009d7d44d03dAM5 playboy magazine April  2009.jpgTwo weeks ago, news leaked that Playboy Enterprises was in talks to sell their holdings to London Fog owner Iconix Brand Group Inc. Hugh Hefner‘s publishing empire’s stock has fallen drastically in the last five years, and the recent economic downturn dealt a major blow to the magazine industry, and drew speculation that Playboy was no longer a sustainable enterprise. (In September alone, Playboy‘s ad pages fell 35 percent.) Turns out, the rumors were only half right.

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Playboy Eyes New CEO

flanders.pngHas Playboy Enterprises finally found someone to permanently take the reins of the faltering company?

The Wall Street Journal has reported that the adult entertainment company is most likely going to offer its top spot to Scott Flanders, president and CEO of Irvine, Calif-based media company Freedom Communications.

Since Hef‘s daughter Christine Hefner stepped down as CEO of Playboy in December the company has been under the guidance of board member Jerome Kern. But even radical changes to the print model announced by Kern last month couldn’t stem rumors that Playboy was looking for a buyer. (Last week, Virgin Group denied rumors that Richard Branson was in talks to buy Playboy.) The company, which cut 80 jobs in October, has been struggling this year, reporting print and digital revenue declines in the first quarter and predicting additional drops for Q2.

Perhaps bringing in an outsider like Flanders could be exactly the kind of infusion the company needs to survive, although even WSJ was quick to point out the possible deal may fall through. Flanders formerly served as chairman and CEO of mail order music retailer Columbia House, where he helped terminate a merger of the company and CDNow that had been in the works when he came on board in 1999. In 2005, BMG bought Columbia House and Stuart Goldfarb, then president and CEO of BMG Direct, took over leadership of the acquired company. Flanders was appointed to the top spot at Freedom in January 2006.

Playboy Looking For A Buyer?

playboy.pngWould Hugh Hefner ever sell his bunny-eared empire? Maybe.

The New York Post‘s Keith Kelly hears that Playboy Enterprises is looking for a buyer willing to shell out $300 million for the public company.

However, big name buyers like Apollo Capital Partners and Providence Equity Partners haven’t made moves to pick up Playboy Enterprises, most likely because the company’s market capitalization is only around $100 million but they are seeking three times that in order to entice Hef to sell, Kelly said. Not surprisingly, it takes a lot of money to keep the mansion running.

Playboy has been struggling in recent months. In October, the company cut 80 jobs, and then CEO Christie Hefner departed in December. Earlier this year, Playboy moved to Chicago, but that has not quieted rumors about the magazine’s future.

Earlier this month, the company announced more bad news, reporting that print and digital revenues were down 26 percent.

If Playboy Enterprises can’t find any other way to turn their business around, a sale might be just what they need to keep the dream of the Playboy lifestyle alive. But if he can’t find someone to purchase the company, Hef might have to come up with a new “Girls Next Door” just to pay the bills.

Earlier: Is Playboy Screwed?

A Number of Journos To Lose Their Jobs In 40 Minutes?

bunnies.JPGJossip is reporting (and we always use that term loosely with Jossip) that at 3 p.m., Playboy TV will be shuttering its operations, following a 20 percent decline in fourth-quarter profits for Playboy Enterprises.

Playboy faltering? And we thought this was supposed to be the Year of the Pig.