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Posts Tagged ‘Playboy Enterprises Inc.’

Playboy Goes Private

When people can go pretty much anywhere online to see naked women, how does a monthly magazine that built its reputation on pornography (and articles!) stay relevant? Well, it’s not that easy. Playboy magazine has been hurting for quite some time now (it currently has over $100 million in debt), but perhaps with Hugh Hefner taking control of Playboy Enterprises Inc., the publishing company behind Playboy, things will start to turn around.

Today Hefner, all 84 years of him, becomes owner of the magazine he founded way back when with a picture of a semi-nude Marilyn Monroe. Hefner had this to say about the deal:

With the completion of this transaction, Playboy will come full circle, returning to its roots as a private company.  The brand resonates today as clearly as at any time in its 57-year history. I believe this agreement will give us the resources and flexibility to return Playboy to its unique position and to further expand our business around the world.

Scott Flanders, the current CEO of Playboy Enterprises, will retain his position. He commented that he hopes to “transform Playboy into a brand management company.”

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Porn Producer Buys Into Playboy

seth-rog222an-playboy-april-2009.jpgHugh Hefner‘s company, which has become increasingly flaccid in the last year due to shrinkage of finances and investors, just got a huge shot of Viagra in the form of one of the adult industry’s biggest names. No, not Sasha Grey, but Bill Asher, co-CEO of Vivid Entertainment Group, the largest porn video producers in the world.

According to AOL’s Daily Finance, Asher just bought one million shares of Playboy Enterprises Inc., certainly a boon to the company ever since its $300 million deal with London Fog owner Iconix Brand Group Inc. fell apart last month. Vivid may or may not be buying Playboy full-out at this point, but as Asher told the press, “Certainly, anybody who has a brain would be interested.” Well, a brain or a hard-on.

Read More: Bullish on the Bunny: Porn Titan Buying Playboy Shares –Daily Finance

Previously: Playboy In Talks With London Fog Owner, Playboy Looking For A Buyer?

Playboy In Talks With London Fog Owner

kim-kardashian-playboy-cover.jpg
Stocks soared today after news that Hugh Hefner‘s publishing house, Playboy Enterprises Inc., was reportedly being negotiated for a sale to Iconix Brand Group Inc. Playboy‘s struggles with its finances this past year have been well-documented, and Hugh’s daughter Christine Hefner stepping down from her role as CEO of the Playboy publisher earlier this year only added to the unraveling faith in the company that had felled 76 percent of their stock in under five years. However, reports of a buy-out jumped the publishing house 33 percent up to $3.80 before noon, and may have closed the company at a 66 percent increase for the day.

Both Playboy and Iconix have refused to talk to reporters about the upcoming sale, since the negotiations have not been finalized.

Related: Blood Surges Back to Playgirl With Johnston Shoot: Former Editor Dishes On Pub’s Future