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Posts Tagged ‘PMC’

HollywoodLife Welcomes New Managing Editor

CarolynDavisPicPeople magazine; MTV; US Weekly; HollywoodLife. That’s the career progression of Carolyn Davis (pictured) who, effective July 15, is the managing editor for Bonnie Fuller‘s celebrity news site.

To go along with this hire, HL also promoted senior reporter Emily Longeretta to news editor. From this week’s announcement:

“Carolyn’s in-depth knowledge and experience in the celebrity/entertainment and pop culture world will be a tremendous asset to HollywoodLife, as well as her infectious energy and enthusiasm for connecting with our audience of female Millennial readers,” said HollywoodLife president and editor-in-chief Fuller.

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Mike Fleming Cautions Those Who Choose Nikki Finke

BartFlemingLogoFor anyone with a granular interest in the Hollywood trades, the latest edition of Mike Fleming and Peter Bart‘s weekly Deadline column is a must-read

Fleming confirms it was his idea to bring Finke back into the Deadline fold. He details how the negotiations with PMC chief Jay Penske fell apart and ends this latest conversation with former Variety boss Bart with a stern warning:

“Since the thrust of her new site seems to be Deadline-bashing, I feel comfortable in making this clear: those who choose to break their news with her will need to be happy with that result. You might get a scant mention, but you’ll find no love here.”

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A Couple of Great Nikki Finke Strands [Updated]

Here’s the first one. And… Because we can never for whatever reason get on-the-record cooperation from PMC, we intentionally did not go to them for comment. If, after reading this item, someone from that end wants to chime in, we’ll be happy to update below.*

Through the grapevine, we hear that Jay Penske, Mike Fleming Jr. and Nellie Andreeva are actively trying to convince Nikki Finke to return to the Deadline fold. Perhaps this has something to do with the fact that Deadline, minus Finke, now gets traffic-beat by TheWrap. But that’s just a guess. The discussions, we’re told, are ongoing.

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Now, on to the second, even juicier bit of Finke business. We say that because this strand involves some rare phone and email contact between Finke and rival Sharon Waxman.

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Variety EIC: ‘Paywall Did Nothing But Severely Limit Our Audience’

At the recent 63rd annual MAGGIE Awards, where Variety won three awards including Most Improved Publication/Trade & Consumer, the 109-year-old outlet’s digital editor-in-chief Andrew Wallenstein delivered an afternoon keynote about changes in the PMC era.

Although much of what Wallenstein had to say is common knowledge at this point, it’s still rare in the Hollywood trades world to have the opportunity to hear a key editorial team member speak so frankly and in detail about the inner workings of the operation. Wallenstein joked at one point that he does not recommend doing a full website revamp in three months; he said website traffic has increased, since the elimination of the paywall, by 400%; and noted that the company’s new offices in west LA were set up for “year-round video production.”

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Where Did All Those @Variety Twitter Followers Come From?

That’s a question that caught the attention of Hollywood trade watchers late Friday thanks to Ben Dreyfuss, engagement editor for Mother Jones. He noticed and shared that in late September, the follower count for Jay Penske‘s publishing concern had a “boffo” day.

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What may shock you even more is how cheap something like this is to pull off. Check out for example the prices from this instant-popularity purveyor; they suggest Variety‘s early fall surge could have cost as little as $500.

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The Nikki Finke-PMC Era is Officially Over

DeadlineHollywoodlogoIn a co-bylined post that few would have thought possible just a few months ago, Nikki Finke’s film and TV workhorses Mike Fleming Jr. and Nellie Andreeva announced at 9:26 p.m. ET tonight that their days of reporting to the volatile Finke are over:

Despite attempts by all to have it go otherwise, Nikki Finke will no longer be leading Deadline Hollywood, and she will not be writing weekend box office or filing stories going forward. This is an emotional and painful parting of the ways for us…

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Twenty-Four Nikki Finke Hours That Shook the (Hollywood) World

In July 2009, after closing a deal to sell her Hollywood news website to Jay Penske‘s Mail.com Media Corp, Nikki Finke told LA Times reporter James Rainey that “she sometimes wished she didn’t have to sleep, so she could work 24 hours a day.” What a difference four years and a parent-company sideline purchase can make.

Finke told Defamer’s Beejoli Shah Thursday that she has “been inundated with administrative duties” and that Penske is forcing her to work “seven days a week.” She then added the coup-de-hyperbole-grace: “Penske somehow thinks he owns me like I’m his slave.”

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A Tale of Two Lists: PMC vs. The Hollywood Reporter

This morning at 2:50 a.m. PT, Nikki Finke leveled a bunch of Miley Cyrus-like accusations at The Hollywood Reporter. Relying on data compiled by parent company PMC, she claimed that the bulkhead of THR‘s latest monthly uniques and page views connects to the Hollywood trade world’s equivalent of twerking at the VMAs.

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There’s only one problem. Her top-viewed September/October THR articles list (above) is completely different from the one shared in response by The Hollywood Reporter (see below). For example, Justin Bieber appears at both ends, but on the PMC list it’s articles about plastic surgery and the song “Believe” while THR lists a Batman vs. Superman-related post.

So who’s right? The logical assumption is that THR has a better handle on its own Web stats. But we also figured that PMC must be pretty sure about its methodology to tell Finke it was OK to publish this internal data.

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Source: Bonnie Fuller’s Hollywood Life on Course for First Profitable Year

In the PMC shadow of Nikki Finke, another 50-something media vet has been building a Web franchise. And today, Bonnie Fuller gets a nice profile piece in the Wall Street Journal by media reporter William Launder.

Hollywood Life launched in 2009. Towards the end of the WSJ article, Launder suggests it’s not just the comScore numbers that are looking good these days. If one particular source is to be believed, 2013 will be the PMC site’s first in-the-black operating year:

Hollywoodlife.com has begun to show financial promise. After losing a total of around $15 million since its launch, the site broke even in the first quarter, and is projected to earn around $1 million this year, according to a person familiar with the matter.

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Variety Grabs Newsweek/Daily Beast Vet

Ramin Setoodeh, who spent a combined 11 years at Newsweek and The Daily Beast, has moved over to the Hollywood trade side. As Variety‘s New York film editor, he will be based here alongside a small but growing staff.

From this morning’s announcement:

Setoodeh will also produce videos, webcasts and make regular television appearances on news shows to talk about the film industry. He reports to Claudia Eller, editor-in-chief, film…

A fearless and industrious journalist, Setoodeh once went undercover and auditioned for American Idol, and launched several Web series — one featuring Channing Tatum and Chris Evans candidly discussing their early acting jobs. His 2010 theater review of Sean Hayes in Promises Promises went viral, sparking a major debate about gay actors in Hollywood and eliciting responses from such high-profile players as Ryan Murphy, Aaron Sorkin and Kristin Chenoweth.

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