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Posts Tagged ‘Popular Mechanics’

Cameron Connors Named Publisher of Popular Mechanics, Rodale Promotes Two

Hearst Magazines and Rodale made a few announcements involving publishers this morning. Below are the details.

  • Cameron Connors is returning to Hearst as publisher of Popular Mechanics. Connors comes to the magazine from Paper Communications, where he served as president since June of 2013. Prior to that he spent two years at Condé Nast. He served as director of marketing services for Hearst Digital Media from 2008 to 2010.
  • Men’s Health publisher Ronan Gardiner and Women’s Health publisher Laura Frerer-Schmidt have added vice president to their roles. Gardiner has been publisher of Men’s Health since 2011 and Frerer-Schmidt was named publisher of Women’s Health the same year.
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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.

Cover Battle: The Hollywood Reporter or Popular Mechanics

Welcome back to another edition of FishbowlNY’s Cover Battle. This week we have The Hollywood Reporter taking on Popular Mechanics. THR went with a photo of the brilliant Seth Meyers throwing away jokes that are probably 10 times better than anything we’ll ever come up with. Yay!

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Michael Kuntz Named Popular Mechanics Publisher

Michael Kuntz has been named publisher of Popular Mechanics magazine. He most recently served as associate vice president of digital sales at Rodale. Kuntz had been at Rodale since 2010.

Popular Mechanics is continuously evolving to stay at the forefront of content innovation – both in terms of its creation and cross-platform delivery to readers,” said Jack Essig, senior vice president, publishing director and chief revenue officer of Hearst Men’s Group, in a statement. “Michael’s extensive integrated sales and marketing experience will only further accelerate Popular Mechanics’ ability to deliver powerful brand synergies on behalf of our advertising partners.”

Kuntz joins Hearst and Popular Mechanics February 19.

Mike Austin Named Automotive Editor of Popular Mechanics

Mike Austin is joining Popular Mechanics as its automotive editor. Austin most recently served as technical editor for Car and Driver, since 2006. At Popular Mechanics, Austin will manage all automotive content, including reviews, new products and more.

“Mike is a real star in this world, said Jim Meigs, editor-in-chief of Popular Mechanics, in a statement. ”He brings years of technical knowledge and testing experience to the table and we’re thrilled to have him on board.”

Austin begins November 26.

Most Popular FishbowlNY Stories for the Week

Here’s a look at what FishbowlNY stories made the most buzz this week.

  1. Layoffs Hit Conde’ Nast, October 11
  2. GQ Profiles Jeremy Lin, Makes Knicks Fans Cry, October 17
  3. The Conde’ Cuts are (Hopefully) Over, October 12
  4. Cover Battle: Popular Mechanics or The New York Times Magazine, October 11
  5. New York Times Writer Incurs the Wrath of Public Editor for Sexist Material, October 11
  6. New York Times Suspends Andrew Goldman for Twitter Remark, October 17

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Most Popular FishbowlNY Stories for the Week

Cover Battle: Popular Mechanics or The New York Times Magazine

Welcome back to FishbowlNY’s weekly Cover Battle. Today we have Popular Mechanics versus The New York Times Magazine. Popular Mechanics’ cover features a spacecraft that reminds us of the ship in Explorers (Ethan Hawke’s first movie!). If you haven’t seen Explorers, you haven’t lived. Sorry for getting weirdly excited about Ethan Hawke.

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ASME 2012 Magazine of The Year Finalists Announced

The ASME has been under a bit of fire, but it still had time to announce the 2012 Magazine of The Year Finalists. As usual, there’s not much surprise, as Time, The New Yorker, Esquire, New York and Popular Mechanics were all nominated.

We’re sure all the people at the magazines are happy, but Adam Moss of New York had the best reaction to the news. ”Well, everyone is very happy about it, of course,” Moss told WWD. “But we beat Popular Mechanics last week in the bowling league, so really, the Magazine of the Year thing is just gravy.”

The Magazine of The Year will be announced May 3, along with all the other Ellie finalists.

Popular Mechanics Pairs With Old Navy To Spread Brand Awareness

lrg_cover.jpgOld Navy and Hearst Corp. are teaming up to celebrate over 100 years of Popular Mechanics covers by putting some of their favorites on the popular store’s T-shirts for kids. The shirts will be available this month.

Popular Mechanics is also offering a contest for kids to get them interested in the century-old magazine, asking them to come up with the best interpretation of a PM cover with the theme “Kids Can Do Great Things.” The winner will receive $500 and, of course, have his or her design featured in the August issue of Popular Mechanics and mass-produced and sold at Old Navy, making the two companies well over $500 in profit. But hey, that’s the beauty of crowdsourcing.

Press release below.

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Transformers’ SFX–Best Ever? Popular Mechanics

transformers-renders-0707.jpg

Popular Mechanics has gotten so cool! How have we missed this? Matt Sullivan writes about the SFX behind Transformers, and makes the science interesting. We also learn that Michael Bay is really, really, really picky, which explains so much.

The website is packed with information about technology, home repair, cars (with Jay Leno!), sustainability, and sports.

And here’s the weird part–unlike girl magazines, there’s nothing to make a reader feel bad about weight, appearance, career or sex life. How do they retain an audience?