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Posts Tagged ‘Prevention’

How Prevention Increased Newsstand Sales

While most magazines were experiencing a rough first half of the year, Prevention somehow kept its head way above water. As we reported yesterday, the glossy posted the biggest single copy sales increase of any magazine reporting to AAM.

To what did Prevention attribute its 13 percent jump? Well, its focus helps: People feel fat in the beginning of the year, so they reach for magazines that are dedicated to helping them lose some of that tub. Prevention also benefited from a proactive mission to be seen.

Ad Age reports that Prevention recently passed one million fans on Facebook, and the brand has been popping up on TV:

A TV special, Love Your Whole Life, based on Prevention’s January 2014 ‘Best Year Ever’ editorial franchise, ran in more than 130 markets, including New York, L.A. and Chicago. And Anne Alexander, [VP and editorial director of the magazine] who is the co-author of New York Times bestseller The Sugar Smart Diet, has appeared on TV multiple times to discuss the topic and her book.

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Prevention Names National Advertising Director

Prevention-RPrevention has named Eric Bizzak as its new national advertising director. Bizzak most recently served as VP of sales for Travel & Leisure. Prior to that, he was The Week’s advertising director. Bizzak has also held sales roles at Wired and Men’s Journal.

“We are thrilled to have Eric join the Prevention team following such an exciting year of growth for the brand, with paging increasing by five percent in 2013 and digital revenue by 42 percent,” said Prevention’s publisher, Lori Burgess, in a statement. “With the addition of his proven experience and leadership skills, we are poised to further this growth in 2014 as we explore new, multiplatform sales opportunities, including television.”

Bizzak’s appointment is effective immediately.

Land $2 a Word at Prevention

Prevention is known for being on the cutting edge of breakthrough science and alternative and complementary medicine, and its commitment to quality reporting is known as the Prevention Pledge: “The reader can count on the recommendations that they find in the magazine to be checked very, very thoroughly for accuracy,” said executive editor Siobhan O’Connor.

No sections are closed to freelance pitches at this health-minded pub, and those writers with a knack for translating science into accessible prose are good candidates for the mag. Even if your pitch doesn’t get the green light, you may be on your way to landing assignments from the editors. Plus, the pay isn’t shabby either.

For more info, read How To Pitch: Prevention.

ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Siobhan O’Connor Named Exec Editor of Prevention

Siobhan O’Connor has been promoted from deputy editor of Prevention.com to executive editor of Prevention and Prevention.com. O’Connor had been deputy editor of the Rodale magazine’s site since January of 2012. She joined Prevention in 2010.

Prior to her time at Prevention, O’Connor was features editor at GOOD magazine.

In her new role, O’Connor will work closely with Anne Alexander, editorial director of the magazine.

Editor-in-Chief Diane Salvatore Out at Prevention

After a two-year run, editor-in-chief Diane Salvatore is gone from Prevention magazine. An anonymous tipster has informed FishbowlNY that Salvatore has been fired from the Rodale-owned company. No other information is available.

Before arriving at Prevention, Salvatore was editor-in-chief at Ladies’ Home Journal. She also held down the title of director of editorial operations at the Hearst Magazine Division.

Early in her career, Salvatore had the good fortune of learning under the legendary Helen Gurley Brown, as a articles/books assistant at Cosmopolitian in the 1980s. Brown died August 13 at age 90.

Salvatore, a local product, studied at New York University, before moving on to Penn State.

Photo credit: zimbio.com

Changes at Prevention and More

A few changes at Prevention and More to note for the Revolving Door:

  • Prevention has added Dion Ancheta and Kim Boknoski to its marketing team. Ancheta has been named executive director of integrated marketing and Boknoski joins as promotion director. Ancheta comes to Prevention from National Geographic, where he served as marketing director. Boknoski was most recently a freelance marketing consultant for Parade.
  • Jonny Lichtenstein has been promoted at More from contributing fashion editor to fashion director. Lichtenstein has been with More for the past six years.

How Writers Can Get Through the Editing Process

After spending hours and hours perfecting your latest story, it can be devastating to see what you thought was surely a masterpiece come back drenched in red ink. Instead of resenting a rewrite, there are a number of ways to deal with the process while keeping your reputation (and sanity) intact.

When your article comes back with vague instructions, get clarification so your updated draft doesn’t warrant even more rewrites.

For Meryl Davids Landau, an author and writer featured in PreventionMore and others, that means following up to any revision requests on the phone. She asks what the editor wants the reader to come away with and if the publication has covered the topic before but wants a fresh angle. ”I try never to revise anything until I have a clear sense of where the editor thinks my version went off the rails; otherwise the next version is just as likely crash,” she explained.

Get more strategies in 6 Ways to Make the Revision Process Stress Free.

Andrea Hackett

ag_logo_medium.gifThis article is one of several mediabistro.com features exclusively available to AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.

How Writers Can Get Through the Editing Process

After spending hours and hours perfecting your latest story, it can be devastating to see what you thought was surely a masterpiece come back drenched in red ink. Instead of resenting a rewrite, there are a number of ways to deal with the process while keeping your reputation (and sanity) intact.

When your article comes back with vague instructions, get clarification so your updated draft doesn’t warrant even more rewrites.

For Meryl Davids Landau, an author and writer featured in PreventionMore and others, that means following up to any revision requests on the phone. She asks what the editor wants the reader to come away with and if the publication has covered the topic before but wants a fresh angle. ”I try never to revise anything until I have a clear sense of where the editor thinks my version went off the rails; otherwise the next version is just as likely crash,” she explained.

Get more strategies in 6 Ways to Make the Revision Process Stress Free.

Andrea Hackett

ag_logo_medium.gifThis article is one of several mediabistro.com features exclusively available to AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.

Prevention Adds Associate Publisher

Michele Murphy has been named associate publisher, marketing, for Prevention magazine. Murphy comes to Prevention from the National Geographic Society, where she worked as vice president of global marketing, overseeing National Geographic, National Geographic Traveler and National Geographic Kids.

Murphy had previously worked at Rodale from 1996 to 2005. During that time she held various marketing positions.

“We are thrilled to have Michele re-joining our senior management team as we reinvent Prevention’s marketing platform in a way that reaffirms our authority position within the nation’s conversations around health, wellness and longevity,” said Lori Burgess, Prevention’s publisher. “Michele is an accomplished global marketer and brings the skill set, vision, creativity and brand DNA needed to ignite our business solutions.”

Lori Burgess Leaves The Hollywood Reporter for Prevention [Updated]

Lori Burgess has left her position as Publisher of The Hollywood Reporter to become Publisher of Prevention. Burgess had been with THR since the summer of 2010. Prior to that she was Publisher of OK! magazine.

“Lori is a seasoned sales and marketing leader with an outstanding record of achievement across multiple platforms,” said Chris Lambiase, Rodale’s Senior  Vice President, Publishing Director. “She is an expert in knowing and understanding the advertising landscape, and she will help steer the brand to better connect with both clients and customers.”

Burgess begins her new position immediately and reports to Lambiase.

UPDATE:
Burgess left THR in the summer of 2011.

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