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Posts Tagged ‘Prevention’

New VP at MSLO

Laura Petasnick has been named vice president of integrated sales for Martha Stewart Living. Petasnick will be responsible for developing integrated programs and will report to publisher Peter Medwid.

Prior to MSLO, Petasnick was at Rodale, where she served as publisher of Prevention and Prevention.com, overseeing advertising and marketing for the magazine and its companion website. Prior to Prevention, she was advertising director at Vogue, where she was responsible for the beauty, health and auto categories. She has also held several posts at Time Inc., becoming vice president, corporate sales, overseeing corporate accounts in beauty and fashion while also creating and selling integrated programs across the company’s magazine brands.

“Laura has a terrific track record in developing integrated programs, plus the perfect background as we expand what we do with beauty and fashion brands,” said Medwid.  ”She’ll be an important asset as we connect our clients with our engaged audiences across all Martha Stewart Living platforms.”

Prevention Gets New Deputy Art Director

Diane Salvatore, Editor-in-Chief of Prevention, has announced that Stephen Bamonte will be the magazine’s new Deputy Art Director. Bamonte was most recently Deputy Art Director at All You magazine. Prior to that he was an Associate Art Director for Life & Style Weekly.

Bamonte will report directly to Salvatore.

David Zinczenko Talks Gardening

On Tuesday Rodale announced that David Zinczenko was getting a promotion, and would now be overseeing all editorial for Prevention and Organic Gardening. While it’s not difficult to see Zinczenko fitting in with the former, the latter raised some eyebrows. After all, beets aren’t capable of achieving six packs, even if you present them with 7 EASY STEPS TO AMAZING ABS!

Zinczenko, of course, says he’ll be just fine. He tells The New York Post, “OK, maybe I’m not standing out on the balcony of my apartment building with a garden weasel in my hand. But I know how to motivate and coach people in healthy living, and so far it’s worked out.”

He’s already one step ahead of FishbowlNY, that’s for sure. We just had to Google “garden weasel.”

Most Popular FishbowlNY Stories for the Week

Beginning today, FishbowlNY will list the top stories of the week. This gives you a second chance to see the headlines that got the most buzz.

  1. No Arrests in Death of Former Hot 97 DJ, March 29 (left)
  2. Missing Bronx Zoo Cobra Finds a Home on Twitter, March 29
  3. New Look for Prevention Magazine, March 25
  4. Former Gourmet Editor-in-Chief Ruth Reichl to Run Food Blog, March 30
  5. The New York Times Begins Paywall, March 28
  6. The Atlantic Pulls Unflattering Jay-Z Article, March 23

No need to wait for this weekly recap to be kept up-to-date on the latest FishbowlNY news.  Click here to sign-up for the FishbowlNY daily newsletter, bringing you our articles each afternoon directly to your inbox.  

Prevention Unveils New Look Beginning with May 2011 Issue

Prevention, the largest circulation of a healthy lifestyle magazine, is looking to the future. Beginning with the May 2011 issue (on sale April 5), readers will see some changes to the periodical.

Those changes were unveiled at a party earlier this week at 632 on Hudson in Manhattan.  

The 60-year-old brand will have a new cover look, logo (shown to the left), and tagline: “Passionate, Persuasive, Powerful…Prevention.”

Once inside the magazine, readers see more changes to greet them. Ideas and story concepts will be more in tune to people’s lifestyles.  

Among the new features include Mother/Daughter Makeover (tackles a health or beauty problem both mother and daughter are facing in terms of helping or preventing), Fine Print (magnifies – literally – the back of a food or beauty product, then analyzes what those ingredients really mean) and beauty section Skin Smarts.

The new look for Prevention also has One Woman Three Workouts, Now I Can (what a reader is capable of—in her life—after overcoming a health challenge, losing weight) and Supermarket Solutions.

The phrase “Tested + Proven” will be used more frequently in the workout and recipe sections of the magazine.

Stephen Borkowski Named Digital Director at Prevention.com

Prevention, the number one healthy lifestyle brand, has hired Stephen Borkowski as digital director of Prevention.com.

Borkowski will report to Bill Stump, editorial director of Prevention.

Prevention.com’s executive editor Deborah Wilburn and the rest of the online team will report to Borkowski. 

“Stephen’s a proven leader with the rare ability to drive both creative excellence and technical efficiency in the digital realm,” Stump says. “I am confident that his talent, experience, and nuts-and-bolts management skills will add new life to Prevention.com during a dynamic time at the brand, inspiring our digital fans and advertisers alike with inspiring content and ahead-of-curve technological upgrades.”

Borkowski was most recently senior editorial and production director for MensHealth.com where he helped grow monthly unique page views over 31% during a three-year post.

Borkowski also worked at Monster.com and FastWeb.com.

Prevention Brings In Four New Department Directors

Prevention editor-in-chief Diane Salvatore welcomed four new members to her staff with the hirings of Lori Powell as food director, Cass Spencer as design director, Marybeth Dulany as photography director, and Mia Song as deputy art director.  Each of these additions to the Prevention team comes with ample experience in their respective fields and Salvatore said she looks forward to them all enriching the magazine with their contributions:

I can’t think of a more exciting way to start the New Year than to welcome Lori, Cass, Marybeth and Mia, who are absolutely tops in their fields. With these staff additions, Prevention readers will enjoy even more creative and dynamic content and visuals from the magazine they already trust to be a leader and an inspiration in helping them live a healthier lifestyle every single day.

Powell is a chef, food editor, and stylist who has held major director and editor roles at Real Simple, Martha Stewart Living, Martha Stewart Weddings, and LadiesHome Journal.  Spencer previously served as deputy art director at People and also was art director at Teen People and Cargo.  Prior to joining Prevention, Dulany was photography director at Health since 2008 and held the same position at ParentsLadiesHomes Journal, McCalls, and Rosie before that.  Song has worked in the design and art departments at Glamour, Mens Health, BusinessWeek, TVGuide, and InStyle.

Prevention Names Two New Senior Editors

According to a company press release, Prevention editor-in-chief Diane Salvatore has tapped Siobhan O’ Connor and Jessica Branch for senior editor positions.  Salvatore said she is excited to bring some new blood to the popular healthy lifestyle magazine:

I’m very pleased to announce Siobhan and Jessica as additions to the Prevention team. Their talents will enrich even further the quality of Prevention’s editorial coverage and creativity, and continue our tradition of great reporting, service, insight and advocacy for our 10 million readers.

Prior to joining Prevention, O’ Connor served as Good magazine’s features editor and also was deputy editor at King.  Branch most recently worked as a freelancer and was the senior news editor at Good Housekeeping since 2007.  O’ Connor will begin work at Prevention today and Branch will join the staff on Wednesday.

Rodale Promotes Across The Board

rodale1111.jpgBig day for Rodale, publisher of Men’s Health and Women’s Health. Allison Hobson Falkenberry, former executive director to Men’s Health has been promoted up to vice president of brand communications for all the Rodale titles, while Allison Keane will be taking the executive director position at both magazines, reporting to Falkenberry. Rodale’s Prevention magazine has also seen some upward mobility today, with Bethridge Toovell taking on the role of director of communications, and Lauren Paul has moved up to communications manager.

Full press release after the jump.

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Prevention Launches Column With The Doctors

preventionmarch.jpgRodale‘s Prevention magazine is taking its partnership with health talk show The Doctors one step further.

The magazine’s March issue, on newsstands this week, features the first installment of a monthly column featuring The Doctors‘ experts: E.R. physician Dr. Travis Stork, OB/GYN Lisa Masterson, plastic and reconstructive surgeon Dr. Drew Ordon and pediatrician Dr. Jim Sears. The column, called “Ask the Doctors,” will feature answers to real readers’ questions, as well as tips on how to “Live Like a Doc!”

Prevention and The Doctors launched a partnership in September, which included several guest appearances on the show for the magazine’s editor-in-chief, Liz Vaccariello, as well as a promotional program. Last month, the pair launched a search for one person’s inspirational story about adopting a healthier lifestyle, called America’s “Picture of Health.”

In addition to introducing this new column, Prevention‘s March issue is also a record-breaker. The issue saw advertising pages and revenue rise by 31 percent and 27 percent, respectively — making it one of the top five March issues in Prevention‘s 60-year history.

Read the full release about “Ask the Doctors” and America’s “Picture of Health” after the jump

Previously: Prevention Sees Ad Pages, Revenue Climb In March

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