Beginning today, FishbowlNY will list the top stories of the week. This gives you a second chance to see the headlines that got the most buzz.

1. No Arrests in Death of Former Hot 97 DJ, March 29 (left)
2. Missing Bronx Zoo Cobra Finds a Home on Twitter, March 29
3. New Look for Prevention Magazine, March 25
4. Former Gourmet Editor-in-Chief Ruth Reichl to Run Food Blog, March 30
5. The New York Times Begins Paywall, March 28
6. The Atlantic Pulls Unflattering Jay-Z Article, March 23

No need to wait for this weekly recap to be kept up-to-date on the latest FishbowlNY news.  Click here to sign-up for the FishbowlNY daily newsletter, bringing you our articles each afternoon directly to your inbox.  

Prevention, the largest circulation of a healthy lifestyle magazine, is looking to the future. Beginning with the May 2011 issue (on sale April 5), readers will see some changes to the periodical.

Those changes were unveiled at a party earlier this week at 632 on Hudson in Manhattan.  

The 60-year-old brand will have a new cover look, logo (shown to the left), and tagline: “Passionate, Persuasive, Powerful…Prevention.”

Once inside the magazine, readers see more changes to greet them. Ideas and story concepts will be more in tune to people’s lifestyles.  

Among the new features include Mother/Daughter Makeover (tackles a health or beauty problem both mother and daughter are facing in terms of helping or preventing), Fine Print (magnifies – literally – the back of a food or beauty product, then analyzes what those ingredients really mean) and beauty section Skin Smarts.

The new look for Prevention also has One Woman Three Workouts, Now I Can (what a reader is capable of—in her life—after overcoming a health challenge, losing weight) and Supermarket Solutions.

The phrase “Tested + Proven” will be used more frequently in the workout and recipe sections of the magazine.

Prevention, the number one healthy lifestyle brand, has hired Stephen Borkowski as digital director of Prevention.com.

Borkowski will report to Bill Stump, editorial director of Prevention.

Prevention.com’s executive editor Deborah Wilburn and the rest of the online team will report to Borkowski. 

“Stephen’s a proven leader with the rare ability to drive both creative excellence and technical efficiency in the digital realm,” Stump says. “I am confident that his talent, experience, and nuts-and-bolts management skills will add new life to Prevention.com during a dynamic time at the brand, inspiring our digital fans and advertisers alike with inspiring content and ahead-of-curve technological upgrades.”

Borkowski was most recently senior editorial and production director for MensHealth.com where he helped grow monthly unique page views over 31% during a three-year post.

Borkowski also worked at Monster.com and FastWeb.com.

Prevention editor-in-chief Diane Salvatore welcomed four new members to her staff with the hirings of Lori Powell as food director, Cass Spencer as design director, Marybeth Dulany as photography director, and Mia Song as deputy art director.  Each of these additions to the Prevention team comes with ample experience in their respective fields and Salvatore said she looks forward to them all enriching the magazine with their contributions:

I can’t think of a more exciting way to start the New Year than to welcome Lori, Cass, Marybeth and Mia, who are absolutely tops in their fields. With these staff additions, Prevention readers will enjoy even more creative and dynamic content and visuals from the magazine they already trust to be a leader and an inspiration in helping them live a healthier lifestyle every single day.

Powell is a chef, food editor, and stylist who has held major director and editor roles at Real Simple, Martha Stewart Living, Martha Stewart Weddings, and Ladies’ Home Journal.  Spencer previously served as deputy art director at People and also was art director at Teen People and Cargo.  Prior to joining Prevention, Dulany was photography director at Health since 2008 and held the same position at Parents,  Ladies’ Homes Journal, McCall’s, and Rosie before that.  Song has worked in the design and art departments at Glamour, Men’s Health, BusinessWeek, TVGuide, and InStyle.

According to a company press release, Prevention editor-in-chief Diane Salvatore has tapped Siobhan O’ Connor and Jessica Branch for senior editor positions.  Salvatore said she is excited to bring some new blood to the popular healthy lifestyle magazine:

I’m very pleased to announce Siobhan and Jessica as additions to the Prevention team. Their talents will enrich even further the quality of Prevention’s editorial coverage and creativity, and continue our tradition of great reporting, service, insight and advocacy for our 10 million readers.

Prior to joining Prevention, O’ Connor served as Good magazine’s features editor and also was deputy editor at King.  Branch most recently worked as a freelancer and was the senior news editor at Good Housekeeping since 2007.  O’ Connor will begin work at Prevention today and Branch will join the staff on Wednesday.

Big day for Rodale, publisher of Men’s Health and Women’s Health. Allison Hobson Falkenberry, former executive director to Men’s Health has been promoted up to vice president of brand communications for all the Rodale titles, while Allison Keane will be taking the executive director position at both magazines, reporting to Falkenberry. Rodale’s Prevention magazine has also seen some upward mobility today, with Bethridge Toovell taking on the role of director of communications, and Lauren Paul has moved up to communications manager.

Full press release after the jump.

Read more

Rodale‘s Prevention magazine is taking its partnership with health talk show The Doctors one step further.

The magazine’s March issue, on newsstands this week, features the first installment of a monthly column featuring The Doctors‘ experts: E.R. physician Dr. Travis Stork, OB/GYN Lisa Masterson, plastic and reconstructive surgeon Dr. Drew Ordon and pediatrician Dr. Jim Sears. The column, called “Ask the Doctors,” will feature answers to real readers’ questions, as well as tips on how to “Live Like a Doc!”

Prevention and The Doctors launched a partnership in September, which included several guest appearances on the show for the magazine’s editor-in-chief, Liz Vaccariello, as well as a promotional program. Last month, the pair launched a search for one person’s inspirational story about adopting a healthier lifestyle, called America’s “Picture of Health.”

In addition to introducing this new column, Prevention‘s March issue is also a record-breaker. The issue saw advertising pages and revenue rise by 31 percent and 27 percent, respectively — making it one of the top five March issues in Prevention‘s 60-year history.

Read the full release about “Ask the Doctors” and America’s “Picture of Health” after the jump

Previously: Prevention Sees Ad Pages, Revenue Climb In March

Read more

Finally some good news: after two years of plummeting ad sales and scarce revenue for magazines, signs are pointing to money flowing back into print. Time Inc. — one of the publishers hit hardest during the great magazine recession of the last few years — has seen its InStyle title jump 33.5 percent in ad pages for their March issue when compared to the same issue in 2009.

Meanwhile, Hearst‘s Marie Claire jumped 22.8 percent in their first quarter, and as we mentioned last week, Rodale‘s Prevention saw a 31 percent increase in ad pages for their March edition. Call it new blood — InStyle‘s recent hire of publisher Connie Anne Phillips last year, and Susan Plagemann from Marie Claire who was credited for the first quarter success (though she has now jumped to Vogue, which is also seeing ad increases) — or call it the recovery we’ve all been waiting for, but hopefully the trend of advertisers returning to magazines will continue. At least until we get this whole “selling ads on the Internet” thing figured out.

Read More: Women’s Beauty/Fashion ‘Spring Preview’: InStyle is Up Strongly –minOnline

Previously: Prevention Sees Ad Pages, Revenue Climb In March, Surveying The Damage Of Yesterday’s Time Inc. Cuts

March may be a dull month for the rest of the world, but at least one magazine has something to celebrate.

Today, Rodale pub Prevention boasted that its March 2010 issue saw advertising pages and revenue rise by 31 percent and 27 percent, respectively — making it one of the top five March issues in Prevention‘s 60-year history. The issue also includes 44 advertisers who hadn’t been in the magazine a year ago.

Said publisher Mary Murcko:

“We are thrilled to announce these monumental rebounds. The proof-positive commitment of our advertisers — and consumers — is a testament to Prevention‘s unwavering demand and its always fresh and relevant editorial content. This success is just a peppering of what’s yet to come in 2010.”

After couple rough years, we’re hoping Prevention‘s numbers become more of a trend as other magazines start to close their March issues and report their numbers for the beginning of 2010.

Previously: Prevention Names Pilates Expert Fitness Editor

Ardath Harter Rodale, the former chairman and CEO of the family-owned magazine publisher Rodale Inc., died today at age 81.

Rodale was the mother of the company’s current CEO and chairman, Maria Rodale, and the wife of another former CEO, Bob Rodale. “We are very sad to say goodbye to an amazing woman, and more importantly, to our mother and the grandmother to our children. She will be very missed,” Maria Rodale said in a statement released by the company today. The cause of death was not disclosed.

Ardath Rodale first came to work at Rodale in 1956. While there, she oversaw renovations of the company’s Emmaus, Penn. headquarters, choosing to implement energy-saving features on the buildings instead of tearing them down and starting anew. Her husband, Bob, was killed in a car accident in 1990, and she took on the role of chairman and CEO. She was CEO until 2002 and stepped down as chairman in 2007 and took on the role of “chief inspiration officer” as her daughter Maria took her place on the board.

She also served as co-chair of the board of non-profit Rodale Institute, which is dedicated to research and education focused on organic food and agriculture.

In addition to her work at Rodale, Ardath was a columnist for Prevention magazine, an author and an AIDS activist, serving on the Harvard AIDS Institute’s International Advisory Committee. She also received many honorary degrees over the years, including two Honorary Doctor of Humane Letters degrees from DeSales University and Lehigh University, an Honarary Doctor of Laws degree from Kutztown Unversity and an Honorary Doctorate of Humanities degree from the New College of California in San Francisco.

Ardath is survived by four children, including Maria, and eleven grandchildren, who will no doubt carry on the traditions of Rodale Inc. in her memory.