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Posts Tagged ‘PRNewser’

A Bedeviled Friday On The Menu

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Today on the media- bistro.com Morning Media Menu podcast, host Jason Boog of GalleyCat and special guest host Joe Ciarallo from PRNewser welcomed author Shani Petroff, who has penned the four-book Bedeviled series about a teenage girl whose father is the devil.

“[My books are] supernatural for the younger sister,” Petroff said, noting that girls that are not quite old enough for Stephenie Meyers‘ Twilight series are the ideal audience for her Bedeviled series.

Petroff also spoke about some of the challenges facing the publishing industry and some of the publicity she’s been doing for her series. She also offered some advice for writers looking to get published.

“Stick with it,” she said. “For me, Bedeviled was not the first thing I wrote but it is the first thing that got published, and I’m really excited about it. But if I had given up after the first thing I wrote, I wouldn’t be where I am right now. So I think the first thing is just believing in your stuff and following through and keeping at it.”

Also discussed: today’s big media headlines, including Twitter’s $100 million in venture capital funding and the growth of paid iPhone apps.

You can learn more about Petroff and her first Bedeviled book “Daddy’s Little Angel” at www.ShaniPetroff.com.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.

PRNewser’s Joe Ciarallo On The Menu

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Joe Ciarallo, the new full-time editor of Mediabistro’s PR blog PRNewser, joined hosts Jason Boog of GalleyCat and AgencySpy‘s Matt Van Hoven on today’s mediabistro.com Morning Media Menu podcast.

Joe talked about his plans to expand PRNewser’s coverage and Mediabistro’s PR-related content, as well as some problems within the PR industry.

“From last fall on through the spring there was a big cutback,” he said. “Marketing is often the first thing to go, so that was obviously a challenge for a lot of internal marketing teams and agencies. Budgets weren’t the same. A lot of firms get paid a monthly retainer…the Council of PR Firms, which monitored over 100 agencies in their surveys, said the retainer average was down I think 30 percent. So a lot of people are expecting that to bounce back and we are seeing a lot of positive signs lately.”

Besides the recession, PR agencies are being challenged by the growth of social media and learning how to reign it in and use it to their advantage, Joe said. “We’re building the car as we’re driving down the highway at 60 miles an hour,” he said.

Also discussed: how PR agencies handle internal publicity, covering the PR industry past and present and the huge success of Dan Brown‘s new book, “The Lost Symbol.”

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.

Investigative Journalism And Nonfiction Books: On The Menu With Author Ethan Brown

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Today on the media-bistro.com Morning Media Menu podcast, journalist and author Ethan Brown joined host Jason Boog of GalleyCat and special co-host PRNewser‘s Joe Ciarallo to discus his nonfiction tome “Shake the Devil Off.”

As Ethan explained, the book focuses on a gruesome murder-suicide involving an Iraq war veteran in New Orleans. The author of three books, Ethan talked about his transition from magazine writer and freelancer to author. “The driving force behind working on my first book was my frustration with the post-9/11 recession in the media world,” he said. “I’ve been in the book world primarily since 2003 with some freelancing, but not much.”

Ethan’s book also uncovers the failure of the veteran’s services in the U.S. and the affect of PTSD on veterans, and he talked about the coverage of these things in the media. Ethan also discussed his feelings about the public’s current interest in fiction and fantasy over investigative reporting and nonfiction like his work. “I do think from reviewers there is a tendency to keep the superstars that have been there for awhile there,” he said.

You can find out more about Ethan at EthanBrown.com.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.

PR Week EIC to Join Attention!PR

atennprwk.pngThe great magazine exodus continues! PRNewser has an exclusive with Keith O’Brien, PR Week‘s editor-in chief who is leaving his post to join Attention!PR.

O’Brien tells PRN: “I know Curtis [Hougland, Attention founder] through PRWeek. I have high respect for him, think the firm does great work, and has an impressive client list for a relatively new agency. I decided that I wanted to put into practice the things I learned while covering the industry. Attention was the perfect fit.”

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Fashion Week: Guide to Hunting, Fishing, and PR A**-Kissing

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Actress Lauren Hutton sounds off at Thursday night’s fashion show/launch event for Be EcoChic at Manhattan’s Museum of Natural History

Merry Fashion Week! Like the Halloween decor we saw at our local drugstore in July, the sartorial smorgasbord seems to start earlier and earlier each year — in fact, related events have been underway since early this week.

In other words, there’s no time to waste. If you’re perplexed about which of your PR pals you should be bombarding with compliments about their pretty blow-outs, or state-of-the-art headsets in hopes of gaining access, our natty-dressing brother blog PRNewser has the breakdown of which PR firms handle which designers and their shows this season. Go forth and brown-nose with the best of ‘em.

Carr and Fox PR: Folkenflik on the Record

dfolkenflik.jpgIn the wake of the fallout over David Carr‘s piece on the Fox News PR machine our fellow mb blog PRNewser has managed to get NPR media reporter David Folkenflik — one of the few reporters to go on the record in the piece — on the record. Folkenflik, who was once described by Geraldo Rivera as “a really weak-kneed, backstabbing, sweaty-palmed reporter” (it’s in his NPR bio) had this to say:

As a general rule, I comment on the record whenever I have something relevant to say, or some informed perspective to offer. As a reporter, I ask people to speak on the record with me all the time…But because I’m being as faithful as I can to the truth, I’m not too concerned how it affects my relationship with Fox News, or any other organization I cover, for that matter. I can’t pull my punches simply because I anticipate it might make my workday a little less unpleasant.

PRNewser: Playgirl Really Wants Spitzer To Show Us His Client No. 9

ddasdfeplay.jpgPer PRNewser: Sure it was a publicity stunt, but when Playgirl yesterday issued an “open casting call” to former Governor Spitzer, inviting him to appear nude in the magazine, they meant it.

According to Playgirl editor in chief Nicole Caldwell:

The thing is, as far as the publicity stunt aspect goes, we will really put him in the magazine, I swear. While we were having fun with the invitation, we’re for real too.

Um… no thank you.