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Posts Tagged ‘Project Runway’

Elle‘s Joe Zee Reveals Exactly What a Magazine Creative Director Does


As creative director for Elle, Joe Zee describes his as an “interesting, sort of nebulous title.”

“I work with all the visuals from cover to cover, so when you read the magazine, whether it’s the model, the celebrity, the styling, the fashion, the photography, all those things come into my play,” Zee explained in our Media Beat interview. “It’s really sort of helping to define a visual signature for the magazine.”

And @mrjoezee gets pummeled with questions daily from women trying to mimic the seemingly effortless style of their favorite celebs. The number one question he gets? No, not that white pants after Labor Day thing — seriously, are we still discussing that?

“I think the biggest question I get all the time is people want my job. How do I do what you do?” said Zee. “I love my job, and it definitely is glamorous after all these years. But there was a lot of years of no glamour to get to that point.”

Part 1: Elle‘s Joe Zee Puts It All on the Line for Sundance Channel
Part 3: How Elle‘s Joe Zee Broke Into Fashion (and How You Can Too)

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Elle‘s Joe Zee Reveals Exactly What a Magazine Creative Director Does


As creative director for Elle, Joe Zee describes his as an “interesting, sort of nebulous title.”

“I work with all the visuals from cover to cover, so when you read the magazine, whether it’s the model, the celebrity, the styling, the fashion, the photography, all those things come into my play,” Zee explained in our Media Beat interview. “It’s really sort of helping to define a visual signature for the magazine.”

And @mrjoezee gets pummeled with questions daily from women trying to mimic the seemingly effortless style of their favorite celebs. The number one question he gets? No, not that white pants after Labor Day thing — seriously, are we still discussing that?

“I think the biggest question I get all the time is people want my job. How do I do what you do?” said Zee. “I love my job, and it definitely is glamorous after all these years. But there was a lot of years of no glamour to get to that point.”

Part 1: Elle‘s Joe Zee Puts It All on the Line for Sundance Channel
Part 3: How Elle‘s Joe Zee Broke Into Fashion (and How You Can Too)

How Jonathan Murray Got MTV To Enter The Real World

There was Julie, Kevin, Heather B., Norman, Andre, Becky and Eric, just seven strangers picked to live in a house and have their lives taped to find out what happens when people… You know the rest.

The Real World might be a household name now, but back in 1992, MTV wasn’t that enthusiastic about the concept. In fact, the show’s creator and executive producer says nobody in TV was.

“The people who were in charge of the networks had all come out of scripted television, and they just didn’t get it. They just didn’t understand it,” explained Jonathan Murray, founder of Bunim-Murray Productions, in mediabistro.com’s So What Do You Do? interview. “We would go to various places and people would ask us, ‘So basically what you do is all improv, right? You bring everyone together and you improv the shows? You have a script and you improv?’ There was just no understanding of how we did this.”

The man behind other hits like Road Rules, Bad Girls Club and Project Runway also gave tips on getting a job in reality TV and whether Kim Kardashian‘s 72-hour marriage was really a sham. ”Kim did not seek us out as to who she should marry, nor should she, ” he said.

Read the full interview.

Chris March on The Project Runway Effect

In the second installment of this week’s Media Beat interview, fashion designer Chris March talks about first breaking into the public consciousness on Season 4 of Project Runway.

“I was watching it, and a friend of mine who works in TV goes, ‘Oh, my God. They love you. The way they’re treating you, the way they’re editing it, they introduced you second, your laugh is all over the place,’” the current star of Bravo’s Mad Fashion said. “And then I started getting all these emails, and I would get a million hits on my website during the show. I had no idea what television could do.”

You can also view this video on YouTube.

Part 1: Chris March Talks Mad Fashion
Part 3: Which Game Show Inspires Chris March’s Mad Fashion?

Lucky Magazine Partners With Bravo On New Fashion Reality Show

luckycover.jpgReality competitions have long paired with magazines: “Project Runway” first allied itself with Elle and then Marie Claire, “America’s Next Top Model” has Seventeen, and “Top Chef” has a partnership with Food & Wine.

So it comes as no surprise that Bravo‘s latest fashion reality show — an attempt to replace “Project Runway” which moved to Lifetime this year — has paired with a magazine. But the show, “Launch My Line,” has curiously launched a partnership with shopping magazine Lucky, not a traditional fashion magazines like Elle.

The show pairs ten contestants who “have always envisioned having their own clothing line” with ten established fashion designers who help them put together their dream line. The winner of the show will get an editorial showcase in Lucky and their premier collection will be sold on online boutique Rue La La, the exclusive retail partner of “Launch My Line.” The focus on shopping, with Lucky and Rue La La, makes us think this show is trying to distance itself from its couture-focused kin like “Runway.”

We understand the thinking behind the magazine-reality show partnerships. What do you think of this one?

Announcement after the jump

Read more

Project Runway and Marie Claire: Signing Up for a Lifetime Together?

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Has Marie Claire landed a deal to be the official sponsor of Project Runway? All signs currently point to yes. WWD is reporting that Runway judge, and former Elle denizen Nina Garcia has officially re-upped her contract with the Weinstein-run show, and has already taken up residence in her new Marie Claire office a month ahead of her official Sept 1 start date.

The reality show is jumping from Bravo to Lifetime this season, and sources “close to the show” are saying the Marie Claire deal is done, however an official announcement has yet to be made. Of course there’s always the hope that Harvey will blog about it.

Project Strike a Pose: Vogue to Launch Reality Series

voguetv.pngBetter late than never. As Project Runway enters its fifth season and Tyra Banks continues her rise to world dominance, Vogue, the print bible for all things fashion, is finally getting in the reality show game. The online reality show game, that is.

According to WSJ, Vogue is launching Model.Live, a 12 part, reality-based web show that will air in eight-minute segments. The show will premiere, on demand, on Aug. 19 on Vogue.tv and be syndicated to Veoh.com and hulu.com and feature three hand-picked models, one of whom is described in the article as “coffee colored” so maybe Vogue is attempting to further embrace the whole diversity thing. The entire show is being underwritten by the bargain clothing company Express LLC., a somewhat ironic partnership since one wonders if anyone currently walking the hallowed Vogue halls has ever seen the inside of an Express store.