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Posts Tagged ‘Prudence Inzerillo’

Barbara Walters, Arianna Huffington and a Socialite Celebration

1003_mockup.gifWe were so disappointed to hear we missed Alec Baldwin by a day. A little birdie told me Manhattan’s most famous newlywed was in an extremely good mood yesterday as he dined with a mystery gal with a British accent (Attention Andrea Peyser!). Here’s another tasty tidbit about the 30 Rock star: He is apparently not done with Twitter as he tweeted about the dessert sent to him by Michael’s GM Steve Millington congratulating him on his headline-making nuputials. I just thought you’d like to know.

Now, on to today’s crowd. This being the last few weeks before everyone takes off for their cottages in the Hamptons and family compounds in Maine, Michael’s was chock full of A-listers, including Barbara WaltersArianna Huffington and a squadron of social types. I was joined today by Marianne Howatson and Kendell Cronstrom and we had plenty to talk about. I’ve known Mariane since her days at Conde Nast where she was publisher of Travel & Leisure and Self. She then went on to be group publisher of Gruner+Jahr. These days, she is CEO and publication director of three gorgeous shelter books: Connecticut Cottages & GardensHamptons Cottages & Gardens and the company’s newest edition, New York Cottages & Gardens which launched in March.

Marianne bought the books in 2009 because she says, “I was in love with the magazines.” And, it seems, she’s not alone. “Every house I go into in the Hamptons, the magazine is right there on the table. It’s wonderful to see.” The appeal of the books lies in their “sense of place” and the feeling of “intimacy” that connects the reader to its design-focused content, explained Marianne. The books’ affluent, passionate readers with a median household income of $880,000 and the company’s event-driven marketing efforts have made it the advertising vehicle for luxe lifestyle brands, like Hermes, Scalamandre, ligne roset and roche bobois.  NYC &G, with  Kendell at the helm, has been so well received that Marianne decided to up the print run by 25 percent, increase the frequency from five to six times a year, and sell the book on the newsstand for $5.95. In the era of the $12 print subscription, Marianne’s asking price of $99.95 for all three titles is truly a vote of confidence for the future.

Marianne Howatson, Kendell Cronstrom and Diane Clehane

It’s clear that Marianne has set the bar high on all fronts. This year, the stellar roster of events the company has sponsored is truly impressive. In Connecticut, its Innovation in Design Awards have been recognizing the area’s leading architects and designers for six years. The magazine also sponsored the Red Cross Ball and created Pink Aid, a brilliant initiative to raise money for breast cancer awareness in partnership with Mitchell’s of Westport. The luncheon features a collection of pink chairs artfully adorned by a host of designers which line the front row at a fashion show of a top designer. Guests pay $1,000 to sit in the chairs and afterwards they are available for sale. Last year’s event raised $330,000 for area hospitals. This year’s event is scheduled for October 4 and will feature a Ralph Lauren fashion show. CTC&G Editor D.J. Carey has also redesigned the book’s logo for September which, explains Marianne, will “open up” the cover, giving it an airy, more modern feel.

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Lunch at Michael’s: Wesley Clark & A Model Mystery

lunch_at_michaels_logo.jpgWe missed Jane Fonda by a day. Today’s lunch crowd was lacking the star power we’ve come to expect on our weekly visits so while we were disappointed our usual perch at the bar had been usurped by an unidentified exec, we didn’t miss much from our less than stellar seat a few stools down. We were, though, happy to spot our pal Jack Kliger. Lunchtime chronicler Diane Clehane chatted up the Hachette honcho about the latest celebrity implosion that’s got everyone buzzing — the Rosie O’Donnell trainwreck that left the station at Monday’s Matrix Awards and crashed and burned with today’s surprise announcement that she is leaving The View in mid-June due to a reported contract dispute.

Kliger was among the stunned crowd of media elite that had to suffer through O’Donnell’s profane performance as emcee of the event that had her soon to be ex-boss Barbara Walters laying her face in her hands from her seat on the dais alongside such luminaries as Hillary Clinton and Arianna Huffington. “It was absolutely disgusting,” he said, adding that the editors from Woman’s Day and other Hachette books at his table were equally sickened by the comedian’s performance. The veteran magazine executive, who knows a thing or two about working with celebrities (remember George?), says it was O’Donnell’s ill-fated stint helming her own magazine was the “turning point” against launching further titles with stars moonlighting as editors. “We’ve learned that you can cover celebrities without giving celebrities their own magazine.” For every Oprah, says Kliger, there are scores of over-inflated egos and Hollywood headcases that are deluded into thinking they can run a magazine. “I was getting at least a proposal week,” he recalls of those days when O’Donnell was still masquerading as “The Queen of Nice.” Everyone from Jennifer Lopez to Jane Pauley(“she was talking to everyone”) was interested in adding the title of editor-in-chief to their resumes — with no personal investment, of course, he recalls. Long before the 2,000 attendees of Matrix witnessed what seemed like O’Donnell’s latest effort at career suicide, Kliger told fellow publishing bigwigs they were crazy to tie their bottom line to the star. “She’s a time bomb.” No kidding.

The rest of the crowd:

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