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Posts Tagged ‘Publishers Information Bureau’

Magazine Ad Page Decline Slows During Third Quarter

magazinesSometimes, you just have to celebrate when things go from bad to not-so-bad. Such is the case with magazine ad pages. According to PIB’s latest report, ad pages declined by only 1.8 percent during the third quarter, which is better than the drops in the first quarter (down 4.8 percent) and the second (down 4.5 percent).

The big winners of the third quarter were women’s titles, as many got a boost from their September issues. Glamour posted a 19.6 percent increase, Harper’s Bazaar jumped by 9.6 percent, and Cosmo’s ad pages went up by 7.5 percent.

Mary Berner, President and CEO of the Association of Magazine Media, summed things up by saying “This is an encouraging trend, with consistent advertising growth in magazine media across platforms.”

Now go ahead everyone, celebrate the not-so-terrible news. Just don’t drink too much. You have to work tomorrow.

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Magazine Ad Revenue Grows In 2010

For the first time since 2007 ad revenue at consumer magazines rose this past year.  A Publishers Information Bureau report revealed that 2010 brought a 3 percent rise in print ad revenue as the 235 measured magazines hauled in $20 billion in profits.  This represents a modest gain over the $19.5 billion amassed in 2009.

Magazines flourished in the fourth quarter as ad revenue increased by 4 percent from 2009.  Much of the credit for the improvement goes to automakers whose advertisements boosted profits by 21 percent.

As for general interest titles, People had a memorable 2010 as the magazine collected $1 billion in ad revenue.  Food Network Magazine displayed the largest growth margin with a 174 percent spike in advertising dollars from 2009 to 2010.

Magazine Advertising Revenue Dipped 18% Last Year; Ad Pages Down 25.6%

magazinespic2.jpgThe Publishers Information Bureau today released magazine advertising revenue statistics for the fourth quarter of 2009 and the full year. Not surprisingly, both ad pages and revenues were down during the quarter and for the year, compared to numbers from 2008. However, the fourth quarter showed less of a decline than the third quarter of 2009, possibly foreshadowing a turn-around or indicating that 2008′s fourth quarter wasn’t so fantastic either.

Total magazine rate-card reporting ad revenue for all of 2009 showed a 18.1 percent decline compared to 2008. Ad pages saw a 25.6 percent drop, the PIB said.

For last quarter, magazines generated $5.8 billion in advertising revenue, a 12.4 percent decrease compared to the same quarter in 2008, PIB reported. Ad pages dropped 21.6 percent during the quarter. But compare that to 2009′s third quarter, where the total magazine rate-card-reported ad revenue dropped 18.6 percent and pages dropped 26.6 percent compared to the same period in 2008.

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Meredith’s Revenue May Be Down, But National Media Group’s Profit Sees Growth

meredith new.pngMeredith Corp., publisher of Better Homes and Gardens and Ladies’ Home Journal, released its first quarter 2010 earnings results this morning, reporting revenues were down to $332 million during the quarter, compared to $364 million last year.

However, the company’s national media group saw profits rise 14 percent to $39 million, although revenues dropped to $272 million during the quarter compared to $294 million during the same period last year. Advertising revenues also dropped five percent to $137 million, although the company was quick to point out that the first quarter was “the third consecutive quarter of advertising performance improvement.”

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No Surprise: Magazine Advertising Down In Third Quarter

PIB.jpgThe Publishers Information Bureau has released its third quarter advertising revenue numbers and it’s not good: total magazine rate-card-reported ad revenue dropped 18.6 percent this quarter compared to the same period last year. Ad pages dropped 26.6 percent.

Only one category out of the 12 top magazine ad categories — food and food products — grew during the third quarter of this year. That category saw 10 percent growth in revenue and a 3.9 increase in ad pages, “with sizeable upticks in ads for prepared foods, beverages and snacks, as well as ingredients and seasonings,” PIB said.

And while the other categories saw significant declines — with the biggest drops coming from the automotive and financial categories — some subcategories like hygiene and hair care products, cleansers, polishes and building equipment saw growth.

If there is a takeaway from these numbers it’s that the packaged goods market is still doing okay despite the economy, because people will always need to buy certain items no matter their financial state. But with ad revenue and pages dropping, it’s clear that this one area of ads can’t support the whole industry.

pib chart.jpg

(Chart via PIB)

Ad Pages Plummet 25.9 Percent

down04.15.09.jpgBut hey, revenues for consumer magazines only dropped 20.2 percent!

According to the Publishers Information Bureau, ad pages during the first quarter of 2009 totaled 37,196.43, down 25.9 percent from just a year before. Those ads took in $4,183,426,592 in revenue, declining little more than 20 percent.

Each of the top 12 categories, which make up more than 85 of total revenue, fell.

There were a few winners, including Muscle + Fitness — which jumped 19.1 percent — and OK!, which gained 22.4 percent.

Hearst announced plans to bump up its closing date for ads, starting with Cosmopolitan. Jeff Hamill, a senior VP, said the magazine would begin accepting advertisements up to five weeks before the book’s on-sale date and would soon shorten that to three weeks.