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YouTube to Acquire Videogame-Streaming Service Twitch for $1 Billion (Variety)
Google’s YouTube has reached a deal to buy Twitch, a popular videogame-streaming company, for more than $1 billion, according to sources familiar with the pact. If completed the acquisition would be the most significant in the history of YouTube, which Google acquired in 2006 for $1.65 billion. The impending acquisition comes after longtime Google ad exec Susan Wojcicki was named CEO of YouTube earlier this year. SocialTimes As more consumers cut the cord in search of alternative forms of entertainment, Twitch has experienced impressive growth. In 2013, the service had more unique monthly users than Netflix and Hulu, and it jumped into the top 15 online services recently, passing HBO Go in terms of bandwidth. Mashable More than 1 million gamers broadcast on Twitch each month through Xbox One, PlayStation 4 and their computers; more than 45 million people log on to watch each month. Since its founding in 2011, Twitch has raised more than $35 million in funding. And let’s not forget Twitch Plays Pokémon earlier this year, which was possibly one of the most popular open source gaming experiences ever. GigaOM The Twitch acquisition could help YouTube finally get a foothold in the live video space. Live video has been a complicated subject for YouTube. The video service started to dabble with live streaming all the way back in 2010. In reality, live still doesn’t get big enough audiences to warrant high ad prices, and the fragmented nature of live streaming on YouTube hasn’t made it easier to win over big brands. Twitch has been the one notable exception to this move away from ad-supported live streaming.