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Google in Deal for Songza, A Music Playlist Service (NYT)
In a sign of growing consolidation in the digital music business, Google announced on Tuesday that it had bought Songza, a three-year-old app that competes with Pandora and others in making customized playlists of recommended songs. Re/code The New York Post reported in June that the deal could be worth $15 million. Unlike some acquired startups, Songza won’t be shutting down. Its team will be joining Google in New York and helping with contextual recommendation features for Google Play and possibly YouTube down the line. GigaOM Songza offers custom curated playlists based on categories like genre, mood, decade and activity (“Drinking at A Dive Bar,” “’60s International,” etc.) and offers song suggestions based on the time of day and week. The service is free and songs aren’t interrupted by ads. THR The acquisition comes on the heels of Apple’s deal to purchase Beats Electronics and its streaming music service for $3 billion. Amazon also has jumped into the music streaming market with the launch of the Prime Music service, which comes as part of its $99 annual Prime subscription. The move appears to be part of Google’s plans to compete in this increasingly crowded music-streaming space, which is already dominated by Spotify. Variety Google said it plans to use Songza to make its Play Music service more attractive. The Songza purchase also comes as marketers are spending more on online and mobile radio services in the U.S. Ad sales generated $1.65 billion in the U.S. last year, a gain of 26.3 percent, according to digital research group eMarketer. That’s expected to increase another 23 percent to $2 billion this year.