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Posts Tagged ‘Rachelle Gauthier’

Fearlessly Launching A Womens’ Mag In Tough Times

headshot-RG.jpgEven a recession can’t stop an entrepreneur from launching a magazine. Just ask Rachelle Gauthier, the brains behind newly launched online women’s magazine Vain.

Gauthier came up with the concept for Vain about a year and a half ago, just as the economy was starting to become a real cause for concern. “I was picking up a bunch of magazines — like O, Essence and Cosmo — and I realized that even after reading all these magazines front to back I still felt unfulfilled,” she said of her reasons for developing Vain. “Where were the real women who were doing important things who weren’t celebrities?”

An industry vet herself, Gauthier assembled a ten-person team of magazine professionals who were willing to donate their time to help make her vision a reality. She pumped over $10,000 of her own money into the project and enlisted the help of the Wise Group, an custom communications company based in Ohio, who handle design and production for Vain.

Vain is really speaking to the average woman,” Gauthier explained. “It celebrates the uncelebrated girl, but it also has celebrities, and it’s a real service magazine. I was able to assemble a really great team but I couldn’t believe that so many people wanted to try something so new…I let everyone know from the beginning that it was a pure passion project. Editors, writers and photographers, they all offered to work for free.”

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VAIN, A Magazine For Women, Launches

vain.pngWhen we first learned of new women’s magazine launch, VAIN, we did a Google search to find…another Vain magazine already in existence.

But the new VAIN is focused on all women ages 18 to 38, while the already established Vain is a quarterly arts-focused publication. The new launch, which debuted its Web site a few weeks ago and will be on newsstands this fall, is the brainchild of Rachelle Gauthier an industry vet who, according to her online bio, formerly “managed the editorial, photography and art departments of several leading niche magazines and worked for one of the first successful urban fashion lines Mecca USA.”

Gauthier is certain that there won’t be any problem distinguishing her magazine from any other with a similar name. “VAIN, the women’s magazine all about you, takes pride in versatility of our readers,” she told FishbowlNY via email. “She may be an artist, a sports enthusiast, an educator, a philanthropist, an entrepreneur, or even an emerging designer. And despite her desires or struggles, VAIN will fill her with images and words that will keep her striving for more. Vain is a beautifully crafted magazine that focuses on art and the artists of the world-a very niche audience and they do that well. Both of our positions are very unique in the marketplace and we will coexist without confusion or exception in the mass market.”

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