Multimedia company Radio One announced today that it is suspending publication of its bi-monthly magazine Giant, while launching the Web site GIANTLife.com in order to “super-serve a highly underserved audience” of affluent African Americans ages 21 to 34. Radio One acquired Giant three years ago, the company said.
“Over the past three years, the print version of Giant magazine has grown in advertiser support and fostered a loyal following among readers both online and off,” said Tom Newman, president of Interactive One, Radio One’s digital arm, in an announcement today. “The economic downturn has had a tremendous impact on print media and we had to make the decision to suspend printing the publication.”
Newman added that the shift from the print to the online and interactive format will be able to better serve Giant‘s readers and advertisers.
Allhiphop.com reports that the last issue of Giant, featuring Alicia Keys on the cover, will hit newsstands on December 15. Meanwhile, a post on Giant‘s Web site announcing the launch of GIANTLife.com says the site will launch with an exclusive video series, “Cover Stories”, hosted by Interactive One’s chief content officer Smokey D. Fontaine. The debut episode will feature Giant magazine cover subject Keys.
“Giant Magazine is now…GIANTLIFE.COM,” the post said.
Full release after the jump
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