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Posts Tagged ‘Randall Rothenberg’

Internet Advertising Revenue Reaches Record Highs in 2010

The Interactive Advertising Bureau (IAB) just released its findings on advertising trends in 2010 and 4Q 2010, and surprise! Internet advertising revenue is way up.

Not that we’re doubting the validity of the report. It’s just always funny when agencies release reports that are completely beneficial to them. It’s like when the police launch “internal investigations,” and shockingly never find that the cops they were investigating did anything wrong.

But anyway, companies really are spending more money online, and IAB has some pretty impressive stats to back that up. Here are just a few:

  • Online advertising revenue in 2010 hit a record high of $26 billion, up 15 percent from 2009
  • 46 percent of that advertising was search, up 12 percent from 2009
  • Internet advertising has grown for the past five quarters straight

Randall Rothenberg, CEO of IAB, said the findings show that advertisers are adapting to the influence of the digital world. “Consumers have shifted more of their time to digital media – watching television shows and movies online – and advertisers now accept this multifaceted medium as a key component for reaching their targets.”

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Time Inc. Names Randall Rothenberg EVP, Chief Digital Officer.

Time Inc. has appointed Randall Rothenberg to the newly created position of EVP, chief digital officer.

In this role, Rothenberg will be responsible for developing the company’s digital growth strategy, working closely with the company’s digital teams in editorial, advertising, content, technology, consumer marketing, legal, research and marketing services.  In addition, Rothenberg will serve as one of Time Inc.’s representatives on the Next Issue Media board and will become the senior executive responsible for the company’s relationships with industry associations, measurement groups, distributors and other major companies.

Formerly, Rothenberg has served as president and CEO of the Interactive Advertising Bureau (IAB) and was the senior director of intellectual capital and chief marketing officer for Booz Allen Hamilton. Rothenberg also worked as the technology editor and politics editor for The New York Times‘ Sunday magazine, the daily advertising columnist, and a media and marketing reporter. He has served as a marketing and media columnist for Advertising Age and is the author of Where the Suckers Moon: An Advertising Story.