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Posts Tagged ‘Randall Rothenburg’

Randall Rothenberg Departs Time Inc.

If Randall Rothenburg has a favorite Mother Goose nursery rhyme (what high level exec doesn’t?) we bet it’s “To Market,” which includes the line, “Home again, home again, jiggity-jig,” because Rothenburg is headed back to the Interactive Advertising Bureau (IAB).

Rothenburg joined Time Inc. in December, but he just announced his decision to leave Time and return to the IAB, his home – or home away from home – since 2007.

Rothenburg’s departure is just the latest drama to emerge from Time Inc. He was hired by Jack Griffin, who thought his expertise in the digital world would benefit Time and its many publications, but we’re sure he saw the writing on the wall when Griffin was fired, so leaving wasn’t that difficult of a decision.

In a memo circulated by Time, Rothenburg said, “I was attracted to Time Inc. by its fantastic brands and terrific people, and believe that the company is well positioned to take advantage of the digital revolution in media and marketing.”


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Time Inc. Execs Talk To Advertising Age

Edmund Lee over at Advertising Age has an interview with Time Inc.’s CEO Jack Griffin and newly-appointed Chief Digital Officer Randall Rothenburg. In the interview Griffin explains that Time Inc. will be focusing its digital energies on mobile technology and Rothenburg discusses what he can bring to the company. There’s also a section where Rothenburg discusses Angry Birds as a prime example of what makes a good app, explaining that creativity is vital in gaining consumer’s attention.

The interview is a good, quick read for the end of the day. However, we must warn you that when Rothenburg talks about Angry Birds, he fails to explain what you’re supposed to do when you get to level 9-7 and you have those stupid obese red birds and the pigs are all protected with those damn construction hats and no matter what strategy you take YOU CANNOT BEAT THE LEVEL AND IT DRIVES YOU CRAZY. Just in case you were wondering.