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Posts Tagged ‘Reader’s Digest Association’

Mary Berner Departs Reader’s Digest Association

Min is reporting that Mary Berner is stepping down as Reader’s Digest Association’s CEO, and will be replaced by current CFO Tom Williams. Berner has been with RDA since 2007, and though the company went through bankruptcy under her leadership, she said in a statement that there are better days ahead.

Williams has been with RDA since 2009, and previously served as the CFO for Affinion Group and AT&T.

Elizabeth Tighe Hired by RDA

Reader’s Digest Association has hired Elizabeth Tighe as Vice President, Marketing and Business Development, Lifestyle Communities. At the position, which is new for RDA, Tighe will oversee all branding and marketing initiatives within the company’s Lifestyle Communities group.

Tighe comes to RDA from Condé Nast, where she was Vice President and General Manager of the Fairchild Education and Conference Divisions.

Reader’s Digest Association Launches New Brand

Reader’s Digest Association (RDA) has launched a new brand platform that focuses on holistic health called Best You. Peggy Northrop will lead the venture, which targets women 35 and over and features a book imprint, a website, a daily e-newsletter, and digital publications. Lucia Moses at AdWeek says Best You is a direct reaction to the struggles of Reader’s Digest:

The brand also represents RDA’s efforts to shift its emphasis away from its flagship, Reader’s Digest, which has struggled to define itself at a time when general interest publications are on the wane. RDA emerged from a prepackaged bankruptcy earlier this year and has cut the frequency and circulation of Reader’s Digest to reduce expenses.

The good news for Reader’s Digest is that the magazine will never die completely, because every old person in the nation owns at least 27 years worth of issues.

Reader’s Digest Delays Chapter 11 Emergence

rda2.pngIt looks like it will be a little while longer before the Reader’s Digest Association is out of bankruptcy court.

Although the Reader’s Digest publisher had planned to emerge from Chapter 11 today, the company said this morning that it was delaying, “to address an issue” dealing the pension plan at its U.K. division the Reader’s Digest Association, Ltd.

“Last month, the U.K. entity came to an agreement with the trustees of its pension plan and the U.K. Pension Protection Fund (PPF) to resolve the company’s U.K. pension fund deficit,” the company explained. “This agreement was contingent on approval from the U.K. Pensions Regulator, which has now indicated that it will not approve the pension application. In light of this unexpected ruling, the U.K. entity is now reviewing its options in an attempt to find a solution.”

This problem doesn’t affect any of RDA’s U.S. holdings, the company added, and RDA should be out of Chapter 11 in a few weeks.

RDA entered bankruptcy in August, in an effort to reduce its $2.2 billion in debt to $550 million through a pre-packaged plan.

Previously: Reader’s Digest Plans To Restructure Debt Through Ch. 11

Reader’s Digest Gets Reorganization Plan Approved|MediaNews Plans For Bankruptcy|McIntosh On Buying E&P

Bloomberg: A bankruptcy court has approved Reader’s Digest Association‘s reorganization plan, which will allow the company to cut its debt by 75 percent.

Wall Street Journal: Newspaper publisher MediaNews Group said Friday that its parent company will seek bankruptcy protection.

Folio: Why would the publisher of boating publications want to purchase newspaper trade Editor & Publisher? Duncan McIntosh tells Folio the impetus behind his decision.

Taste of Home Expands East Coast Sales

simply.jpgTaste of Home, the section of the Reader’s Digest Association behind such titles as Healthy Cooking and Simple & Delicious, has proved the adage that even when down, home and food titles are ahead of the industry game. We saw this last year with Meredith Corporation taking away major accolades for their multi-platform strategy of development, and so far 2010 is shaping up to reinforce this idea, with Reader’s Digest hiring Piper Goodspeed to head up their Eastern Accounts for Taste of Home.

Before working at Taste of Home, Goodspeed was the executive director of food and beverage for Self magazine.

Full press release after the jump.

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HuffPo Or HuffPost?|Chappaqua Bids Adieu To RDA|EGM Looks To Relaunch In March|The New Journalism Curriculum

FishbowlDC: The question of 2009: “HuffPo” or “HuffPost”?

New York Times: Chappaqua, N.Y. prepares to say goodbye to Reader’s Digest Association.

Audience Development: Electronic Gaming Monthly is set to relaunch in March.

Business First of Columbus: The changing curricula of journalism grad programs, meeting the multimedia needs of new journalists.

FishbowlNY’s 2009 Lists: A Timeline Of Magazine Closings

taylor_swift_blender_cover-x622200.jpgIt’s been a tough year for the publishing industry, and magazines in particular have had it rough. Every major publisher has had to shutter at least one of its titles, and some of our favorite glossies have gone to that great magazine rack in the sky.

While it would take forever to list all the over 400 magazines that have folded this year, we here at FishbowlNY put together a timeline of some of the bigger names that were shuttered this year. The bad news? It looks like in the last six months of the year the number of titles snowballed. Here’s hoping that 2010 looks a lot brighter.

After the jump, our timeline

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FishbowlNY’s 2009 Lists: The Biggest Launches Of The Year

modern2.pngNews of magazine closures was, sadly, pretty prevalent throughout 2009. But, although 428 magazines folded during the year, according to MediaFinder.com, 275 launched.

Launching a magazine or Web site in the midst of a recession is never an easy task. But we think there are a few new pubs on the block that will be around for awhile. Even mediabistro.com got in the launching spirit, debuting four new blogs this year: WebNewser, MediaJobsDaily, BayNewser and eBookNewser.

As the year closes out, here’s a look at some of the biggest launches in print and online.

Magazines
Much-anticipated travel magazine Afar celebrated its launch in August with an opulent party, pretty unheard of these days.

getmarried.jpgGet Married proved that there is still room in the bridal magazine market, despite the closure of Modern Bride and Elegant Bride this year.

And Modern added another design magazine to the mix.

Cookie may have crumbled, but Bonnier Corp. successfully split its parenting magazine into two editions, Parenting Early Years and Parenting School Years, later raising the rate base of School Years.

Other notable launches: Children’s Health, Organic Beauty, Women’s magazine VAIN and two Reader’s Digest Association launches, DIY mag Fresh Home and Rick Warren‘s Purpose Driven Connection, which folded later in the year.

After the jump, online magazine and blog launches

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FishbowlNY’s 2009 Lists: New York Media’s Biggest Business Decisions

4 times square.jpgNew York is home to some of the biggest media companies in the country, like Condé Nast, The New York Times Co., News Corp., Hearst and Time Warner, just to name a few.

This year, those companies were imperiled, struggling to survive like many other companies around the world. But as print media disputed declarations that its days were numbered, these once-great companies that made their money from print pubs were fighting hard to keep their heads above water. In order to do that they made some decisions — like bringing in new investors, closing publications and selling them off. It was in no way a big year for media deals, but there were a few. Below, our list of the biggest business stories to come out of the New York media world this year.

Bloomberg LP Buys BusinessWeek

After seeking a buyer for BusinessWeek for most of the fall, publisher McGraw-Hill finally cut a deal with Bloomberg LP, which snapped up the magazine in October. The result? Bloomberg BusinessWeek, a new vision of the mag that has a new editor and a smaller staff.

After the jump, Carlos Slim invests in the Times, classical music and the Comcast-NBCU deal.

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