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Posts Tagged ‘Real Simple’

Women Need More Free Time Says Real Simple Study

Real Simple commissioned a national survey about women and time. Because, just in case you didn’t know, most of us feel like we don’t have enough of it. Ever.

The study “Women & Time: Setting a New Agenda,” designed by Families and Work Institute surveyed about 3,200 American women between the ages of 25-54 in October and November of 2011.

It revealed that much of the time pressure that women feel is actually self-imposed.

The top culprits: poor delegating and not letting go of control.

To help contextualize the study, Real Simple held a breakfast this week at the Time & Life Building in New York City that featured a panel of super accomplished, super busy women (pictured above from L to R):

TIME senior editor Ruth Davis Konigsberg
ABC News correspondent Claire Shipman
Yale Law professor and author of Battle Hymn of the Tiger Mother Amy Chua
founder & CCO of Bobbi Brown Cosmetics Bobbi Brown

The panel was moderated by Real Simple managing editor Kristin van Ogtrop (pictured far right). “There is a startling connection between scheduling free time and happiness – and an equally startling connection between the ability to delegate and happiness,” said van Ogtrop. “We hope these findings will spark a national dialogue to help women everywhere reclaim their free time and use it in a way that will ultimately make their lives better.”

For Brown, finding more time required an attitude adjustment where she enjoyed the little things. She recommended that everyone rent the movie Click (yes the one with Adam Sandler) to help put the whole time thing into perspective.

Chua said that declaring that she was bad at a lot of things has been very liberating. She outsources the things that she isn’t good at as well as those things she doesn’t enjoy, like grocery shopping.

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People Rated Strongest Magazine Brand Among Advertisers

Advertiser Perceptions, the media research company, has just released its Highest Rated Media Companies awards, and leading the pack among print publications is People magazine. The title took the honor of “Strongest Brand.”

The awards are a result of a survey of thousands of advertising agencies and marketing professionals. The brands are evaluated for Brand Strength, Sales Knowledge, Customer Service, Advertiser Satisfaction and Overall Media Company.

Other publications that received accolades include Real Simple for Sales Knowledge, Food & Wine for Customer Service and Sports Illustrated for Advertiser Satisfaction.

ABC won for being the best overall media company.

Real Simple Names Sally Preston Publisher

Real Simple has found its Publisher after a search that spanned four months. It’s Sally Preston, who left her position as group publisher of Martha Stewart Living Optimedia (MSLO) in November.  Preston was with MSLO since 2005, and did so well there that last year The Delaney Report named her the “Publishing Executive of The Year.”

Evelyn Webster, Executive Vice President of Time Inc.’s Lifestyle Group, said Preston’s experience made her a perfect fit.

“A media industry veteran and a dynamic leader, Sally is the ideal executive to continue to buildon the success of the Real Simple brand across all platforms,” explained Webster. “Working closely with Managing Editor Kristin van Ogtrop, Sally will capitalize on Real Simple’s achievements and will help lead the brand to even greater growth in the years ahead.”

Rising Price of Goods Impacting Magazine Ad Sales

Giant companies like Kraft and Unilever – which pretty much make everything – are scaling back buying ads in magazines because of the rising price of commodities. These companies, which buy space for things ranging from toothpaste to corn, usually spend a lot, but they’ve slashed their budgets for the first quarter of 2011, reports Adweek.

Time Inc.’s Real Simple and Cooking Light are among the titles that are feeling the cuts the most.

On the bright side, publishers are being told by those companies that the rising cost trend won’t last long, so ad buys will return to normal eventually.

People looking to find out who the newest celebrity endorsing Lipton is are just going to have to wait.

Real Simple Debuts First App

Available for the iPad, iPhone and Android platforms, Real Simple is calling its app “No Time to Cook?” The new product features over 800 recipes that are designed to keep things, well, simple. The decade-old magazine from Time Inc. rose to popularity with that as its focus, and No Time to Cook?, according to Kevin White, Publisher of Real Simple, continues the simple-is-best theme:

More than 90 percent of Real Simple consumers say they don’t have enough time for themselves. Time is our consumers’ most valued commodity, which is why we know that No Time to Cook? will resonate with busy people everywhere.

Hillshire Farm Smoked Sausages is the app’s launch sponsor, so expect plenty of ads and maybe even a sausage pun or two that we really want to make but we won’t.

Here’s a Solution: Get a Gig as Real Simple‘s New Deputy Editor

You know it as your favorite magazine — the one you love to sit and savor for its clean layouts and never-ending tips. Well, now you can be a part of the team that puts together your monthly indulgence. Real Simple is looking for a sharp deputy editor to join its New York team.

The gig requires you to top-edit about 30 percent of the book, including the Solutions and Trends Worth Trying sections; fashion content; and various feature stories. You’ll also oversee all special projects like the Real Simple Family special issue, Real Simple Weddings (amazing!), plus various iPad apps and books.

The ideal candidate should be a top-notch editor with a ton of creative ideas. You should be well-organized (obviously), and comfortable overseeing independent projects and completing them within budget and on time. Interested? Apply here.

Time Inc. Reuses Recipes But Cites Sources…Is It Plagiarism?

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Last week we reported how the trend of “reverse-publishing” was catching on at Meredith and Hearst, where the publishing companies were taking online recipes and putting them into “blogazine” format in print. Apparently, when Time Inc. tries something similar, its considered self-plagiarism, instead of just “crowdsourcing.”

Consider the recent New York Times article on Time’s Health, which re-used some of the recipes from the publisher’s other magazine, Real Simple. The same recipes were used, along with the original photography, although nutritional info was added. Health editor Ellen Kunes credited Real Simple as Health’s source, and said that the articles weren’t free, since they had to be retested and slightly altered to fit Health‘s standards. If the original source — again, managed by the same publisher — is cited, is this different than the content partnerships we see online, like those between Business Insider and Gawker?

Read More: For New and Healthy Recipes, a Magazine Turns to Leftovers — New York Times

Previously: “Reverse Publishing” Gains Traction at Meredith, Hearst

Industry Vet Stephanie Dolgoff Joins Health

Steph-June 09.jpgFormer Self magazine features director Stephanie Dolgoff has joined Health magazine as special projects director.

Dolgoff, the founder of the blog formerlyhot.com, joins the Time Inc. title with more than 20 years of industry experience, including stints at Glamour, Real Simple, Parenting and Cosmopolitan. A book based on her blog, Formerly Hot…Finally Content is due out this fall.

Full release after the jump

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RealSimple.com Gets New Managing Editor

Jennifer Mirsky.jpgRealSimple.com, the online home base for Real Simple magazine, has created a new managing editor position to lead its digital team, and brought on an experienced Web editor to fill the role.

Jennifer Mirsky is joining the lifestyle site from Meredith Interactive, where she served as editor-in-chief of women’s lifestyle, overseeing content for LadiesHomeJournal.com, More.com and FitnessMagazine.com. Through her career, which has spanned more than two decades, Mirsky has also worked as vice president of editorial programming for NBC Universal‘s iVillage.com and vice president of the Hearst Magazine group for iVillage.

In her newly created position, Mirsky will be reporting to Real Simple managing editor Kristin van Ogtrop, who said, “Jennifer inherits an exceedingly strong realsimple.com team and a Web site that is growing robustly by the month. Her industry knowledge and expertise make Jennifer the ideal leader for taking realsimple.com to a whole new level.”

Full release after the jump.

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Martha Stewart Weddings Editor Vanessa Holden Promoted To Top Spot At Flagship Mag

livingcover.jpgMartha Stewart Living Omnimedia (MSLO) has reached from within its ranks to fill the top slot at its flagship magazine, Martha Stewart Living.

On Friday, the company announced that Vanessa Holden, the editor-in-chief of Martha Stewart Weddings, had been promoted to the same position at Living. Katie Hatch, Weddings‘ style director, will replace Holden at the bridal title. Meanwhile, Gael Towey, who was working as acting editor of Living was named editorial director at MSLO. Towey MSLO’s former chief creative officer, stepped into the role in February when Michael Boodro left the company.

Holden joined MSLO as Weddings‘ editor-in-chief in August 2008 from her own consulting business. She previously worked as creative director at Real Simple magazine and co-founded food and lifestyle magazine Donna Hay. She has also worked at the Australian versions of Marie Claire and Marie Claire Lifestyle as well as Vogue Entertaining and Travel and Vogue Living.

New Weddings editor Hatch is a former lawyer and freelancer who has worked at Living and the now-defunct MSLO title Blueprint. She was named associate style editor at Weddings in 2000.

Full release after the jump

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