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Posts Tagged ‘Reed Martin’

Reed Martin Wanted To Tell His Story His Way

New York University adjunct associate professor Reed Martin wanted to clarify the aim and the scope of his new book, “The Reel Truth,” which FBLA wrote about last week. To be honest, we gave an honest interpretation. As marketing books are extremely difficult to market and having contributed to several marketing texts in the past, we simply told him Good Luck. That wasn’t enough.

To wit, we’ll let Mr. Martin have it his way:

“NYU adjunct associate professor Reed Martin has written a new book he hopes will help first- and second-time indie filmmakers navigate the current economic downturn. ‘The Reel Truth,’ (Faber & Faber, Jan. 2009) draws from more than 100 interviews with leading names in the independent film world, which has seen its share of hard times of late. This past year alone saw the closings of New Line Cinema, Picturehouse, Paramount Vantage, and Warner Independent Pictures, as older audiences stayed home with Netflix rentals and TiVo while younger moviegoers found it hard to pull away from Facebook updates and Xbox LIVE.”

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Reed Martin Tries Indie Book — Hoping for Barnes & Noble To Rescue Him

nyu.jpgNYU business professor Reed Martin has decided that he can teach the up-and-comers in the film biz about the film biz.

He convinced Farrar, Strauss & Giroux to publish his tome in January. It ostensibly looks to dissect the marketing strategies that face the independent filmmakers across the country.

Per an email Martin sent to mediabistro.com founder Laurel Touby as well other colleagues in the media:

“I have been working on it forever and ever and it’s finally done. In this down economy, more people than ever are going to try to make their first film for Sundance but many have no idea of what they are about to put themselves and their significant others through.

My book contains interviews with 100 biggest names in the indie sector talking about what they wish they had known before they started and the pitfalls that almost stopped them cold. It’s called “The Reel Truth” and it’ll be out shortly after the new year. But, if I can get enough pre-orders, I can get a Barnes & Noble tour set up. So I am trying to get the word out now.

It’s the perfect thing for the aspiring Chris Nolan or the Miranda July or the aspiring Tarantino in everyone’s family.”

Having contributed before to a film marketing book, all we can say is GOOD LUCK. Those books are nightmares to sell.