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Posts Tagged ‘Reelz Channel’

Reelz Channel Reeling With Layoffs

reelzimage.gifReelz Channel, the start-up cable station that really doesn’t do all that much apart from promoting ongoing films, has cut its workforce severely with layoffs of more than 40 people in its L.A. offices, the L.A. Times said today.

The Minnesota-owned station canceled its ongoing industry show, “Dailies.” It still employs about 125 workers.

Reelz has been hurt by the company’s business plan, the Times said. Unlike a lot of cable channels, Reelz made a strategic decision to depend solely on advertising, and not cable TV subscriber fees, for revenues. The strategy was adopted to encourage cable operators to carry the channel. But the economic downturn is severely crimping advertising spending, leading to an economic crunch at the channel.

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Variety to Provide On-Camera Talent for Reelz Channel

peter-bart-web.jpg

Variety, the show-biz bible, has struck a deal with Reelz Channel–writers appear as correspondents and analysts on the Dailies show and Reelz puts a camera in the newsroom.

Rod Perth, head of the cable channel, said

The goal for this network is to become for movie fans what the Food Network is for foodies or ESPN is for sports fans.

Editor Peter Bart is slated to be a regular on-camera presence, but many of Variety’s writers are notoriously shy about appearing on TV, probably because no reporter in show biz can be as glamorous as the stars they cover. Trust us, after a while, they won’t even notice the camera–or so all reality cast members claim.

Reelz, currently in 28 million homes, is predicted to clear 45 million subscribers by the end of this year.