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Posts Tagged ‘Rich Demuro’

Dozens of Homeless People Hired to Stand in Line at Apple Store

On the heels of all sorts of Tuesday craziness at retail locations stocking Grand Theft Auto V, there has been more mayhem yesterday and today at Apple stores delivering the new iPhone. One of the strangest scenes unfolded on the west coast in Old Town Pasadena.

KTLA tech reporter Rich DeMuro revealed that dozens of homeless people were hired by a local businessman to stand in line overnight. Each enlisted person was told they would receive $20-times-two for their pair of iPhone purchase placeholders. They were also given pizza, soda and cigarettes.

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KTLA-ers Sam Rubin, Rich DeMuro Rebrand on the Web with Virb

Although the two URLs don’t make this clear, brand new websites and were cut from the same coding cloth: Virb. The company, founded in 2010, was just acquired by Culver City-based Web hosting and cloud services provider Media Temple.

As part of last Wednesday’s Critics’ Choice Awards pre-party at 41 Ocean Club in Santa Monica, Rubin hosted a Virb “DIY Build-a-thon.” A company rep told FishbowlLA that approximate 20 media folks in attendance took a demo of the super-easy-to-use platform. Media Temple/Virb staffers were also present at the next day’s awards ceremony, showing more BFCA members what their technology can do.

“This deal signifies our mutual mission to help small businesses, entrepreneurs and other creatives build and host great ideas,” said Media Temple founder and CEO Demian Sellfors via the official deal announcement. “We see a growing trend of celebrities, critics and creative professionals building their own websites to better establish their own individual brands or companies.”

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The Year in Review: Ten LA Journo Feel-Good Stories

In the space of a few days this time last year, film critic Alonso Duralde went from tweeting about the vile acts of an LA arsonist, to revealing he had become a victim of carport incineration, to thanking the public at large for donations to cover the purchase of a new vehicle. As such, his experiences stand as one of the more unconventionally heartwarming news stories of 2012 involving an LA journalist.

But there were others. Here are nine more such items from this reporter’s FishbowlLA docket:

Josh Groban Serenades KCRW DJ Anne Litt
The ditty sounds as good today as it did when we first heard it.

Beverly Hills High Student Cracks Obama Press Corps
Look for this guy in the White House press conference room circa Hillary Clinton‘s second term.

KTLA Reporter Uses Old iPad to Report About New iPad
A wonderful example of field reporting iNGENUITY.

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KTLA’s Rich DeMuro Sucker Punches Santa Claus

You know how sometimes the guy at the shopping mall doesn’t really look like Santa? Well… Think back to a personal experience of this Yuletide phenomenon, multiply times ten and the result is akin to what Rich DeMuro enacted today on the KTLA Morning News.

It was all in good fun of course. But for any younger schoolkids who caught sight this morning of DeMuro’s hole-in-the-wall-bar worthy Santa, KTLA might want to consider giving away a free family therapy session rather than the Lenovo Yoga laptop being hawked by the tech reporter. Ho, ho, holy beer bellied son of St. Nick!

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KTLA Reporter Uses Old iPad to Report About New iPad

Apple couldn’t have staged it any better. When Rich DeMuro encountered satellite truck problems this morning while reporting from San Francisco about the 10 a.m. PT unveiling of the latest iPad, he found a synergistic solution.

Using his iPad 2 and a Skype connection, the KTLA Morning News reporter was able to beam back down to LA, no problem.

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Ex-CNN Staffers Help Kick Off Social Media Week LA

At Monday’s Social Media Week LA panel “Facebook’s Impact on Entertainment PR and Marketing,” held at the Paley Center and moderated by KTLA reporter Rich DeMuro, the two panelists with the most impressive credentials both happened to be CNN alums.

Kay Madati (pictured) oversees entertainment strategy at Facebook, working closely with the studios and TV networks, while Eric Kuhn is responsible for helping United Talent Agency clients learn how to properly leverage social media. Madati talked about the king of the Facebook celebrity world, Vin Diesel, who currently has more than 27.6 million fans:

“What Vin has actually been able to do is be really real and authentic, without having to let the world into every corner of his life. But he’s active on it; this is not just that he shows up on the page when he’s got a movie to promote.

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KTLA Reporter Gives Celebrity Fitness App a Boost

It’s amazing what a little media exposure can do. After KTLA tech reporter Rich DeMuro did a piece this morning on celebrity fitness trainer Steve Zim‘s two-dollar iPhone app “ZIMFIT,” which gives the Average Joe access to Zim’s A-list client exercise routines, the software has been burning up the iTunes charts.

The 30-day virtual program personalizes daily regimens based on a user’s profile information, and comes from a guy who helped turn Chris Evans into Captain America. Another way it is being used, according to DeMuro’s report, is by actors on location. Breaking Bad‘s Jere Burns for example takes the app with him to hotel fitness centers:

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