WCBS-FM has been a ratings juggernaut month after month in the Arbitron PPM survey. There’s no disputing that. The station, since leaving the bad taste from the ill-fated jockless “Jack” format in 2007, has held consistently at number two. Even twice, CBS-FM has reached the top position in the city.
However, what is up for debate is how CBS-FM compares to the original CBS-FM, heard from 1972 to 2005.
Richard Lorenzo (center) was former music director at the Oldies station. FishbowlNY caught up with him recently at the CBS reunion luncheon.
“There’s no style to it anymore,” Lorenzo admits.
CBS-FM had two ingredients that worked for its avid listeners—the music and the jocks. Throughout the years, the DJs showing off their personalities went hand and hand with the format.
“The ones [jocks] then weren’t necessarily more intelligent, but they were more enjoyable because they were into the craft more deeply,” Lorenzo says.