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Posts Tagged ‘Richard Rosenblatt’

Google’s ‘Panda’ Still a Bear for Demand Media

Although there are several silver linings in the fourth quarter 2011 results released by content firm Demand Media, the bottom line is that the six-year-old outfit is still reeling from changes made last spring to Google’s search algorithms. The Silicon Valley giant’s much publicized adjustments, nicknamed “Panda,” chunked out 25 percent of Demand’s Web traffic and four-fifths of its stock price.

LA Times reporter Alex Pham chatted with Demand co-founder and CEO Richard Rosenblatt (pictured) in the wake of these Q4 numbers. The executive outlined how the company hopes to continue rebounding:

Among Demand’s initiatives: a greater emphasis on videos and photos, as well as the type of content such as humor that’s more likely to be shared on social networks such as Facebook.

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Demand Media Acquires IndieClick, RSSGraffiti

Demand Media CEO Richard Rosenblatt is cooking with gas on all fronts these days, in a way that has nothing to do with the step-by-step intructional piece posted on company website

In February, he laid out a cool $26 million for a Brentwood Country Estates mansion next door to Tom Brady and Giselle Bündchen‘s future abode. Q2 profits for his company have exceeded analyst expectations. And today, he has not one but two acquisition news releases hitting the wire. In addition to purchasing advertising firm IndieClick, Demand Media has also acquired local Facebook application developers RSSGraffiti:

“With the help of RSS Graffiti’s skilled engineering team, we intend to rapidly add new features that will make this useful product even more valuable to publishers and brands,” said Rosenblatt. “As a cornerstone of our social publishing strategy, RSS Graffiti enables us to partner with a large and growing number of Facebook publishers.”

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Demand Media Raises the Bar for its Content

Demand Media is shutting down the program that lets anyone publish to its eHow website, Reuters reports, and it plans to raise the quality of its how-to articles and videos by commissioning higher quality stories.

The trend among websites lately to raise the bar of their content is largely credited to Google’s new search algorithm, which reduces the amount of lower-quality content surfacing high in search results. This has posed a serious problem for so-called “content farms.” According to Reuters:

Because of those adjustments, search engine referrals for eHow fell 20 percent, said Demand Media Chief Executive Richard Rosenblatt. Total page views declined 12 percent.

Demand Media’s efforts to raise the bar is not only good for readers and Google searchers, but for writers as well — particularly those who favor off-beat stories.

The company said it will commission longer stories of about 850 words such as an interview on poet Maya Angelou‘s cooking philosophy and an examination of the heirloom produce craze. Writers would be paid in the range of $80 to $350.

Heirloom produce enthusiasts — you now have your place in the world.

Demand Media Looking For Feature Writers, Plans to Actually Pay Them

Well isn’t this a pleasant surprise? Demand Media CEO Richard Rosenblatt sent out a tweet this morning asking for experienced feature writers. Demand Media is a notorious content farmer, paying writers according to the amount of hits their stories get around $5 to $20 a post–so at first we didn’t pay it much attention. But then we saw on Romensko that Rosenblatt plans to really pay these writers he’s looking for. Pay them…like…actual money.

From Demand Media’s job listing:

Demand Media has introduced new payment rates for feature stories. Features writers earn up to $350 for their stories, depending on factors like the experience required to write the story, the complexity of the topic and length of the story. Like all creative professionals who work for Demand Media, feature writers are paid within two business days of their articles being approved by Demand Media’s editorial staff.

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For Web Content, “News” Less Important Than Durability


David Carr‘s New York Times‘ piece yesterday about Demand Media hit home: As someone who has spent their post-collegiate years looking for writing jobs – any kind of writing jobs – seeing Demand’s Craigslist posts are unavoidable, and appealing. Not only do they promise the blogger’s dream of making by writing about whatever you want, but a chance to work for a completely different type of organization, one that “solves problems, answers questions, saves money, saves time and makes people laugh.” Do all that and get paid? Sounds too good to be true. And it is.

As Carr pointed out in his article, rarely do these writers see much money, “The average article pays $15 to $20 – videos pay about $30 – but the company has had no trouble signing up 7,000 steady contributors to bid for the work. (Copy editors make about $3.50 for editing a story.)” So far the company — founded by Richard Rosenblatt and Shawn Colo — has managed produce over 1,000,000 articles and YouTube videos that are streamed 2.5 million times daily. Yet unlike say a similar system whereby writers get traffic bonuses that usually pay out in pennies, Demand isn’t looking for relevant news content.

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LAT In 90 Seconds

259541.jpg50 Cent: Not the rapper, the price tag. In the face of cuts and other awful things, Steve Lopez reminds readers what they’re getting for 50 cents: “Although that money doesn’t buy you the same-size staff that was in place when I arrived seven years ago, those two quarters still buy you the biggest, best, most ambitious news-gathering operation west of the Hudson River.”

40758074.jpgIn Demand: Want to know how to make money off of articles, images and videos? Richard Rosenblatt, a guy you’ve probably never heard of, figured it out. “With blinding speed and little notice, Rosenblatt’s 2-year-old Demand Media Inc. has become one of the largest buyers of articles and video clips for the Web. It expects revenue of nearly $200 million this year and, more surprisingly, a healthy profit.”

youtubde2.jpgYouTube, YouWin!: From Jessica Guynn: “Google said late Monday that it has reached a deal with Viacom to protect the privacy of tens of millions of YouTube viewers. A judge had ordered Google, YouTube’s corporate parent, to hand over user data as part of the $1-billion copyright infringement case brought by Viacom.”