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Posts Tagged ‘Richard Smullen’

John Sykes, Jared Kushner & Moguls on the Make

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— DIANE CLEHANE

Sometimes it’s the random celebrity sighting like recent visitors Michael Douglas and Glenn Close that gives Michael’s that jolt of adrenaline during our weekly Wednesday visits. And sometimes it’s the sheer power quotient of the dining room that gets our attention. As one regular told me: “I can always tell who is looking for money and who is writing the checks when I come here. It’s the best business scorecard around.”

Today I was joined by power publicist Catherine Saxton, who knows just about everybody but never spins and tells, and Richard Smullen, co-founder and CEO of Beezag and AdGenesis. We had a fascinating chat about the ‘wild west’ of Internet advertising and how absolutely maddening those unwanted pop-up ads are. When Richard launched Beezag last November with Laurent Alhadeff, they created a different kind of online advertising environment which they’ve cleverly coined as ‘Me-commerce.’ Richard explains beezag’s consumer-centric marketing concept this way: “It’s about relevancy and reward. Consumers watch entertaining branded content and video ads they love and get discounts they deserve because they’re thanked with special offers and incentives from advertisers.”

By matching brands to the consumers who want to hear about them, Richard reports that beezag delivers clients an average of 25 percent click-through rates. The members-only, opt-in multi-platform community has some pretty serious brainpower behind it. Richard tells me his ‘executive council’ of advisors includes Gerry Byrne, Wenda Millard, Michael Kassan and Bob Friedman. For someone who just landed in New York from South Africa in January of last year, Richard seems to have figured out pretty quickly how to make things happen in Manhattan. We’re impressed.

Here’s the rundown on today’s crowd:

1. Boy wonder Jared Kushner with his dad Charles, presiding over a table full of movers and shakers. The New York Observer owner must have had some big deal brewing, because he stepped outside several times to take a very important call. Or perhaps it was just the missus, Ivanka Trump, asking what to make for dinner.

2. My friend and PR maven extraordinaire Lisa Linden and former Bush administration advisor Charles Millard, celebrating the launch of Charles’ new venture specializing in pension funds and financial services, Cardinal Advisors.

3. Catherine Saxton, Richard Smullen and yours truly

4. LVMH’s David Anton

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Lunch: Tim Gunn Talks ‘Age Appropriate Fashion’ with Grace Mirabella

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— DIANE CLEHANE

If we’d come by on Monday, we would have run into Tyra Banks at breakfast and Harold Ford, Jr. at lunch. Oh, well. Michael’s was still brimming with plenty of the usual suspects today, and more than a few did a double take when Tim Gunn arrived with legendary editor Grace Mirabella on his arm.

When Project Runway‘s unflappable designer mentor sat down with the former Vogue editor, I wasn’t surprised to overhear their conversation turn immediately to fashion. Tim was all ears when asking Ms. Mirabella (whose namesake magazine remains one of my all-time favorites) about her thoughts on age-appropriate looks for everything from jeans to evening wear. Gathering intelligence for all those fledgling fashionistas, no doubt.

Here’s the rundown on today’s crowd:

1. Jack Myers of Jack Myers Media Advisory Group, presiding over a table of social media gurus: Huffington Post’s CEO Eric Hippeau, president Greg Coleman and senior vice president Phil Cara with Stephen Cannon of Mercedes Benz, Virgin Mobile’s Stacy Schwartz and Tom Cuniff of Combe Inc.

2. Peter Brown and John Reid

3. Producer John Hart (long time, no see!) with another distinguished looking white-haired gent

4. My good friend and publicist extraordinaire Catherine Saxton and Richard Smullen, co-founder and CEO of AdGenesis, beezag, and koppr. Catherine tells me she’s jetting off in a few days to Marabella to visit with “some Khashoggis.” Send us a postcard!

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Lunch: ‘Bag Lady’ & Madoff Victim Alexandra Penney: ‘Writing Well is the Best Revenge!’

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— DIANE CLEHANE

Things must be looking up in the journalism biz, because Michael’s dining room was jam packed with media folks of every stripe. While CEOs and spinmeisters held court from their usual perches, writers and editors were shoehorned in all over the place. I was glad I got there early because I bumped into former Self editor-in-chief Alexandra Penney, who I had not talked to since she authored the much buzzed about book, How to Make Love to a Man. “That was another life ago,” said Alexandra. I’ll say. Last fall, I was riveted by her posts on The Daily Beast where she chronicled the emotional and financial devastation that almost consumed her when she lost everything thanks to Bernie Madoff‘s ponzi scheme.

Alexandra bravely wrote about her experiences for Tina Brown‘s site under posts dubbed ‘The Bag Lady Papers,” because, she says simply, “I needed money.” When agent Ed Victor read her deeply personal revelations he told her, “I think you might have a book here.” And indeed she did. The Bag Lady Papers is due out February 16 from Hyperion’s Voice imprint. “When something like this happens, it either galvanizes you or devastates you. I chose to be galvanized because I had to. It’s amazing what you can do when you really need to.”

I was joined today by another enterprising woman, my good friend Dr. Robi Ludwig. In addition to her thriving private practice as a psychotherapist, Robi is a frequent contributor to the Today show where she weighs in on modern relationships and the celebrity crack-up of the moment. She’s logged plenty of airtime trying to get inside Tiger Woods‘ marital meltdown, and she and Redbook‘s editor-in-chief Stacy Morrison dished with Al Roker just yesterday on what couples are fighting about most these days (If you guessed money, you’re right). When Robi is not seeing patients or lending her expert opinion on matters of the heart, she keeps busy with her “inspirational” jewelry line for QVC, Dr. Robi. After her first book, Till Death Do Us Part: Inside the Mind of A Killer Spouse (Atria), kept her busy on the talk show circuit, she is now hard at work on her second which will offer tips on how to have a happier marriage during these stressful times. Earlier this month, she also signed on as a contributor to care.com, an online community and comprehensive source for people searching for caregivers of all kinds from babysitters to eldercare workers. “I’ve always loved the idea of not pigeonholing myself,” says Robi. “There’s no reason to do just one thing if you’re passionate about a lot different things.” Obviously.

Here’s the rundown on today’s crowd:

1. The “Imber Gang”: Dr. Gerald Imber, Jerry Della Femina, Andy Bergman and Michael Kramer.

2. A casually clad Paul Wilmot (loved the sweater!) and Omnicom’s CEO Tom Harrison

3. ‘Mayor’ Joe Armstrong and Norris Mailer

4. Former William Morris chairman Jim Wiatt and Quadrangle Group’s Josh Steiner

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