To all the hopeless romantics out there, jewelry store chain Robbins Brothers has a new campaign that allows you to share your thoughts about that special someone to everyone stuck in freeway traffic.

If you “like” their Facebook page, you can write a message that they will display for eight seconds on a digital billboard on the westbound 91 freeway in Corona.

Nothing says the holidays like spilling your guts for the world to see. You can thank me later, fellas.

[H/T LA Weekly]