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Posts Tagged ‘Robert A. Sauerberg’

Condé Nast Continues To Shuffle Agenda And Execs

Another day, another big announcement from Condé Nast headquarters.  CEO Charles H. Townsend said today that his company will undergo a major overhaul in the sales and marketing departments.  A company press release indicated that Condé will task its individual titles to “focus on brand centricity and drive growth and innovation” by  adding digital sales and marketing to content management.  Publishers will now be responsible for branding initiatives across all platforms as the media giant continues to push their digital agenda.

CMO Lou Cona, who will oversee this transition, shared his enthusiasm for the endeavor:

“Condé Nast Digital brings tremendous power to the portfolio of assets we are able to offer the marketplace.  By integrating its sales and marketing expertise into the Media Group, we are positioned for maximum growth and are better aligned with the industry.”

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Condé Nast’s Digital Mags Will Run On Adobe

According to a company press release, Condé Nast president, Robert A. Sauerberg, Jr., said today that the media giant will use Adobe Digital Publishing Suite to develop digital replica apps for their magazines.  The announcement comes less than two weeks removed from Condé Nast’s reshuffling of digital operations — a process headed up by chief technology officer Joe Simon.   

Currently, Condé Nast titles Wired and The New Yorkeroffer Adobe-based digitial editions for iPad users.  Conde’s other digital mags - GQ, Vanity Fair, and Glamour – will have their apps redesigned using Adobe technology. 

Earlier today, Simon explained the benefits of this partnership at Adobe’s annual MAX conference in Los Angeles:

 “We have always intended to deliver our content on a variety of platforms and devices, and the Adobe Design Suite will help us efficiently achieve the ‘author once, publish anywhere’ goal.”