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Posts Tagged ‘Robert Rave’

Talking PR And “Spin” On The Menu

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Today on the media- bistro.com Morning Media Menu podcast, hosts Jason Boog of GalleyCat and AgencySpy‘s Matt Van Hoven welcome author Robert Rave, who wrote the novel Spin, which is about the world of boutique PR — a world Rave himself used to work in.

“As much as I would love to say that those experiences [in the book] are my own, just for the war wounds, it is a novel,” he joked. “It’s not the happy-go-lucky story that a lot of these books are.”

Rave also tried to offer some advice for authors looking to gain publicity for their books. “Unless you set yourself on fire, it’s really hard to get any kind of press for a book these days,” he laughed. “Even as someone with a publicity and marketing background, I found it very difficult to get anyone to write about a book.”

Also discussed: a publicist’s point of view on David Letterman extortion scandal. “I think he handled it really well,” Rave said. “He was very honest and said hey look, this is what I did, I had sex with people who work here and I’m sorry for that…I feel like if he were to spin that it would come off as false and he would be lambasted.”

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.

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Lunch: Joan Collins Holds Court at Table One, Plus Barbara Walters & Vernon Jordan

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— DIANE CLEHANE

The dining room at Michael’s was buzzing as boldface names settled in to plot their next big move and dish over their Cobb salads. We overhead plenty of chatter about the David Letterman and 48 Hours Mystery producer Robert “Joe” Halderman scandal — sorry, but it’s all off the record. The one thing everyone agrees on is that this tawdry tale is far from over. “There’s got to be a lot more to it,” said one flack. “This is going to be interesting if and when it gets to court.”

I was lunching today with Jason Allen Ashlock, who I first met a while back when he was toiling at The Marianne Strong Literary Agency. In January of this year, Jason struck out on his own and opened Movable Type Literary Group with his partner Meredith Dawson. Things have been going great guns for Jason despite the less than fortuitous timing for launching his business. “It was completely accidental, but because it was counter intuitive, I was able to meet with people and houses that would have otherwise been more difficult to get to, if for no other reason than they wanted to find out what I was doing,” says Jason.

So far, he’s inked 17 deals for his authors this year. Just last week he landed first-time author Adrienne Arieff a deal with Random House to publish her memoir, The Sacred Thread, which chronicles her decision to use a foreign gestational surrogate in India. Arieff decided to move in with the woman who was carrying her child, and the book chronicles their fascinating and unique bond. Jason also got that strangely fascinating husband and wife team of The Real Housewives of New York City, Alex McCord and Simon van Kempen, a deal from Sterling & Ross to pen their upcoming parenting tome, Little Kids, Big City due in March of next year. He brought me a copy of Robert Rave‘s novel Spin, which tells the tale of a wide-eyed publicist who finds himself working for one of Manhattan’s most notorious divas. Robert, by the way, once worked for Lizzie Grubman. We’re sure that’s just a coincidence.

I asked Jason what he thought of the news that Tina Brown will be doing ebooks in association with her website, The Daily Beast. “Tina has said books are the new magazines. I worry about that. Look what’s happening to magazines,” Jason reasoned. “As books become more ‘temporary,’ we lose what they are most useful for: authority. Books that take time, that are well researched, and edited offer a comprehensive point of view on a subject that you can’t get from a magazine article or on the Internet. Publishers can’t just be printers.”

Here’s the rundown on today’s crowd:

1. Producer Francine LeFrak with a bunch of ‘suits’ and surprise guests Joan Collins with her much younger husband Percy Gibson. Our favorite ’80s TV villainess was doing her best Alexis Carrington by sporting a leopard print cowboy hat.

2. Peter Brown with a distinguished looking fellow we didn’t recognize.

3. ‘Mayor’ Joe Armstrong with Men’s Health honcho David Zinczenko (Long time, no see!). Joe is just back from a humanitarian mission to Cuba where he helped deliver supplies to several orphanages. “These kids really need a lot of help,” says Joe of the heartbreaking poverty he witnessed first-hand. He came brandishing a cane today because of some back trouble as a result of — we’re not kidding — laughing too hard at a fellow Texan’s joke recently. Here’s hoping you’re on the mend soon.

4. We would have loved to have been a fly on the wall for this one: Barbara Walters and Vernon Jordan. I noticed that several times during lunch this intriguing duo had their heads together and seemed to be amused at something or another as they observed the noontime crowd. One can only imagine.

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