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Posts Tagged ‘Rodale’

Best Life to Return

Best Life, the spinoff of Men’s Health that folded in 2009, is coming back. The New York Post reports that it will return this fall as a “special interest publication,” with a planned distribution of 300,000.

As in its previous life, Stephen Perrine will return as Editor-in-Chief and David Zinczenko will serve Best Life’s Editorial Director.

The men’s title launched in 2004 with a rate base of 500,000, but was shut down just five years later. “Best Life could not meet our internal benchmarks, and we have made the decision to focus our resources on our core brands,” Rodale’s former CEO Steven Murphy, said at the time.

Organic Gardening Gets New Publisher

Organic Gardening has promoted Jeff Tkach from Associate Publisher to Publisher. Tkach has been with Rodale since 2001, most recently serving as Organic Gardening’s Associtate Publisher, starting in 2009. Tkach reports to Chris Lambiase, Senior Vice President, Group Publishing Director.

“A powerful advocate for a healthy, active lifestyle, Jeff embodies the spirit we value at Rodale, and he uses this passion to cultivate true partnerships with advertisers,” said Lambiase. “Thanks to his keen eye for brand development, Jeff is supporting more than the bottom line; he is crafting a new breed of magazine that engages ad partners and their audiences beyond the printed pages.”

Tkach’s appointment is effective immediately.

Rodale Nabs Barnes & Noble Exec

Rodale has hired Anthony Astarita as its new Senior Vice President and General Manager for Digital and Brand Development. Astarita comes to Rodale from Barnes & Noble, where he most recently worked as Vice President, General Manager for e-Commerce and Digital Products. Astarita was one of the minds behind the Nook, Barnes & Noble’s e-reader.

Maria Rodale, Rodale’s CEO, said Astarita brings, “a wealth of digital expertise and notable credibility to the ambitious digital efforts Rodale has set for 2012 and beyond. He’s poised to expand our global digital business to better serve our customers around the world.”

“Rodale is a trusted and authoritative global leader in health, fitness and wellness, and I’m very excited to join this talented team,” said Astarita. “Capitalizing on their strong brands, unique assets, coveted partnerships and global presence, I look forward to helping propel the expansion of Rodale’s digital reach.”

Astarita will start January 3.

David Zinczenko Talks Gardening

On Tuesday Rodale announced that David Zinczenko was getting a promotion, and would now be overseeing all editorial for Prevention and Organic Gardening. While it’s not difficult to see Zinczenko fitting in with the former, the latter raised some eyebrows. After all, beets aren’t capable of achieving six packs, even if you present them with 7 EASY STEPS TO AMAZING ABS!

Zinczenko, of course, says he’ll be just fine. He tells The New York Post, “OK, maybe I’m not standing out on the balcony of my apartment building with a garden weasel in my hand. But I know how to motivate and coach people in healthy living, and so far it’s worked out.”

He’s already one step ahead of FishbowlNY, that’s for sure. We just had to Google “garden weasel.”

David Zinczenko Named Editorial Director of Prevention and Organic Gardening

Rodale has just announced that David Zinczenko has been promoted to Executive Vice President and Editorial Director for its Prevention and Organic Gardening brands. Zinczenko will now be responsible for the magazines online and print editorial.

Zinczenko will continue his duties as Editor-in-Chief of Men’s Health and Editorial Director of Women’s Health.

Maria Rodale, Rodale’s CEO, said of the move, “His editorial vision, and unique understanding of the healthy lifestyle consumer, will be an invaluable resource to us as we grow these important brands across all platforms.”

Hearst Taps Former Rodale Exec for New Position

Hearst Magazines has named David Kang to be its Creative Director, Content Extensions, a new position at the company. Kang, who was most recently Senior Vice President, General Manager at Rodale, will oversee a group who is responsible for expanding Hearst’s print and digital brands.

David Carey said of Kang:

We’re increasingly focused on new ways to build out revenue streams for Hearst’s brands by leveraging our rich content and editorial franchises onto multiple platforms. David has extensive experience in brand strategy and content creation and is the right person to lead our efforts in the next phase of expansion at Hearst.

Jacqueline Deval, Vice President and Publisher of Hearst Books, will also be working in Kang’s group.

Meredith Corporation Looks To Gain More Titles

In an interview with CNBC.com, Steve Lacy, the company’s Chief Executive Officer, said that within a year he expects to add several magazines, and specifically named Rodale’s Men’s Health and Women’s Health as titles Meredith was interested in acquiring. Lacy says that consolidating publications is vital, because the bigger the magazine the larger the advertisers will be.

Obviously the executives at Rodale know what Lacy knows, so we don’t see them giving up two of their most popular publications without a fight. We here at FishbowlNY see it going down much like the process of reading a Men’s Health or Women’s Health.

First there’s the bold proclamation of improving yourself (we’re going to take those from Rodale!), followed by the intense studying of a workout regimen (these numbers say we should get more magazines!), then a few tentative steps to show everyone you meant what you said (we’ve inquired about those titles, just in case), followed lastly by the decision to abandon the whole plan because sitting on your couch and eating Snickers is more fun than exercising (uh, maybe keeping our own magazines afloat in this climate is enough work for now).

Rodale Promotes Matt Bean to Mobile & Media AVP Role

According to a company statement, Rodale has named Matt Bean AVP of mobile and social & emerging media.  The new position will connect Bean to all Rodale departments and magazines such as Men’s Health, Women’s Health, Prevention, Runner’s World, and Eat This, Not That!.  Bean will be tasked with creating ideas and products involving mobile and interactive social media that connect with Rodale’s titles.

Rodale CIO Ken Citron will oversee Bean’s work and believes he will be an asset in the emerging technologies department:

Over the last year, Matt has established himself as a leader in this space and I’m confident his talent will enhance our overall digital strategy, which is an important part of our DNA and our future.

Bean joined Rodale in 2009 as brand editor at Men’s Health and Women’s Health.  He has launched over 40 mobile apps for Rodale brands and was the point man for their iPad platform.

Food Network Magazine Brings The Heat To Hearst

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Despite the shuttering of O at Home and the company layoffs in 2008, Hearst may be one of the few publishers (along with Rodale and Meredith) that came up as a winner for 2009. And by “winner” we mean “did less terribly than everyone else.” Yesterday Keith Kelly reported that the company’s Food Network Magazine — which plans to print 10 issues this year — may be “one of the fastest starting magazines in publishing history.” That doesn’t mean the magazine hasn’t had its share of problems: there has been a constant revolving door at the title despite only having 5 issues in total, with managing editor Tara Cox (who was poached from Every Day at Rachel Ray) took the same job at Men’s Journal after test-editor Jennifer Dunn ditched out after the first trial issue in 2008.

A source quoted in the piece also admits that several mid-level editors have given notice, designer Sarah Goldschadt may be heading overseas to be replaced by Shira Gordon of Self. That’s a lot of revolving doors for a magazine whose total paid circulation in 2009 was 1,196,835 for four issues.

Read More: Food Network cooks up a hit, despite turnover – New York Post

Previously: Hearst Consolidating O at Home Into O: The Oprah Magazine, Hearst the Latest to Layoff Staffers Company-Wide

The Flip Side Of Newstand Losses: Accentuate The Positive!

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Yesterday was all doom and gloom for the future of print over at The New York Times, which reported an average newsstand loss in the magazine industry of 9.1 percent and an overall circulation decline of 2.2 percent from the previous year. While we floated the idea that some of the publishers that actually showed gains (Rodale and Meredith) operated in a niche market for customers, there might be even better news over at AdAge, where Nat Ives pointed out that the individual sale losses have actually slowed down in the past year. Big sellers like Cosmopolitan and Us Weekly either slowed down their decline to the single digits, or actually improved their single-copy sales, according to the Audit Bureau of Circulations. So what’s the logic behind the market? Why did Us Weekly gain 1 percent in sales while In Touch plummeted over 10 percent? And what can cause a magazine to do fare better in subscription form than single-issue, like Woman’s Day?

Read more

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