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Posts Tagged ‘Rodale’

No Hope For Newsstand Sales?

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According to the Audit Bureau of Circulations, as quoted in The New York Times today, newsstand sales for magazines dropped 9.1 percent last year, with overall subscriptions 2.23 percent. Popular individual titles fell anywhere from 41 percent (W magazine) to 30 percent (Good Housekeeping).

But this isn’t all bad news: the titles that have done well in the past year, that have actually seen increases, are niche titles like Off-Road Adventures, which saw a 483 percent increase in circulation, and Rodale titles like Men’s and Women’s Health. One reason for this is that these types of print publications cater to a specific die-hard fan that may not be as willing to trade on free content.

Read More: Magazines’ Newsstand Sales Fall 9.1 Percent — New York Times

Rodale Promotes Across The Board

rodale1111.jpgBig day for Rodale, publisher of Men’s Health and Women’s Health. Allison Hobson Falkenberry, former executive director to Men’s Health has been promoted up to vice president of brand communications for all the Rodale titles, while Allison Keane will be taking the executive director position at both magazines, reporting to Falkenberry. Rodale’s Prevention magazine has also seen some upward mobility today, with Bethridge Toovell taking on the role of director of communications, and Lauren Paul has moved up to communications manager.

Full press release after the jump.

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Prevention Launches Column With The Doctors

preventionmarch.jpgRodale‘s Prevention magazine is taking its partnership with health talk show The Doctors one step further.

The magazine’s March issue, on newsstands this week, features the first installment of a monthly column featuring The Doctors‘ experts: E.R. physician Dr. Travis Stork, OB/GYN Lisa Masterson, plastic and reconstructive surgeon Dr. Drew Ordon and pediatrician Dr. Jim Sears. The column, called “Ask the Doctors,” will feature answers to real readers’ questions, as well as tips on how to “Live Like a Doc!”

Prevention and The Doctors launched a partnership in September, which included several guest appearances on the show for the magazine’s editor-in-chief, Liz Vaccariello, as well as a promotional program. Last month, the pair launched a search for one person’s inspirational story about adopting a healthier lifestyle, called America’s “Picture of Health.”

In addition to introducing this new column, Prevention‘s March issue is also a record-breaker. The issue saw advertising pages and revenue rise by 31 percent and 27 percent, respectively — making it one of the top five March issues in Prevention‘s 60-year history.

Read the full release about “Ask the Doctors” and America’s “Picture of Health” after the jump

Previously: Prevention Sees Ad Pages, Revenue Climb In March

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Slowly But Surely, Ad Pages Start to Climb For Women’s Mags

108861_whitney-houst-on-the-cover-of-instyle-january-2010.jpgFinally some good news: after two years of plummeting ad sales and scarce revenue for magazines, signs are pointing to money flowing back into print. Time Inc.one of the publishers hit hardest during the great magazine recession of the last few years — has seen its InStyle title jump 33.5 percent in ad pages for their March issue when compared to the same issue in 2009.

Meanwhile, Hearst‘s Marie Claire jumped 22.8 percent in their first quarter, and as we mentioned last week, Rodale‘s Prevention saw a 31 percent increase in ad pages for their March edition. Call it new blood — InStyle‘s recent hire of publisher Connie Anne Phillips last year, and Susan Plagemann from Marie Claire who was credited for the first quarter success (though she has now jumped to Vogue, which is also seeing ad increases) — or call it the recovery we’ve all been waiting for, but hopefully the trend of advertisers returning to magazines will continue. At least until we get this whole “selling ads on the Internet” thing figured out.

Read More: Women’s Beauty/Fashion ‘Spring Preview’: InStyle is Up Strongly –minOnline

Previously: Prevention Sees Ad Pages, Revenue Climb In March, Surveying The Damage Of Yesterday’s Time Inc. Cuts

Rolling Stone Expands Sales Team

3letter.lrg.jpgRolling Stone has had a tough couple of years: it downgraded the size of its mag, lost staffers, and hedged so long in making a viable Web presence that by the time Jann Wenner took back RollingStone.com, it was too little, too late.

But 2010 is looking up for the venerable music title, with enough cash trickling back in that Wenner could afford to hire Michael Wolfe , a veteran of GQ and Rodale‘s Best Life, as the newest associate publisher of sales.

Joining Wolfe will be Tracy Monahan, formerly of Details and Teen Vogue, as the associate publisher of marketing.

Full press release after the jump.

Read More: Rolling Stone’s Web Failure Wasn’t So Shabby, After All. But Now What? –All Things D

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Prevention Sees Ad Pages, Revenue Climb In March

preventioncover.jpgMarch may be a dull month for the rest of the world, but at least one magazine has something to celebrate.

Today, Rodale pub Prevention boasted that its March 2010 issue saw advertising pages and revenue rise by 31 percent and 27 percent, respectively — making it one of the top five March issues in Prevention‘s 60-year history. The issue also includes 44 advertisers who hadn’t been in the magazine a year ago.

Said publisher Mary Murcko:

“We are thrilled to announce these monumental rebounds. The proof-positive commitment of our advertisers — and consumers — is a testament to Prevention‘s unwavering demand and its always fresh and relevant editorial content. This success is just a peppering of what’s yet to come in 2010.”

After couple rough years, we’re hoping Prevention‘s numbers become more of a trend as other magazines start to close their March issues and report their numbers for the beginning of 2010.

Previously: Prevention Names Pilates Expert Fitness Editor

Self Hires Digital Director

selfmag.jpgThis week being the first week of the New Year, the hiring news sets the stage for things to come. And so far this year, we’ve seen publications’ Web sites Newsweek.com and RealSimple.com create new positions to head up their digital efforts. Could this be a trend for 2010?

Today, we have news of yet another digital appointment: Self has named Kristen Schultz Dollard digital director of the magazine, where she’ll oversee the Self.com team and any integrated digital and online editorial partnerships and promotions.

Dollard joins the Condé Nast fitness title from Rodale, where she served as digital editorial director for Rodale International. She has previously works as the editor of iyogalife.com and YogaLife magazine, and helped launch Womens’ Health magazine. She’s also a certified yoga instructor and co-authored the upcoming book The Yoga Body Diet.

Full release after the jump

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Organic Gardening Set To Relaunch

organic gardening.jpgRodale Inc.‘s Organic Gardening has revealed a relaunch for its February/March issue, on newsstands tomorrow.

As part of its relaunch, the bi-monthly magazine is debuting a larger format and heavier paper stock to go along with new cooking-focused editorial content. Organic Gardening is also increasing its rate base by more than five percent, from 260,000 to 275,000 — the third increase for the magazine in the last four years. Overall, the pub has seen its rate base increase 28 percent since 2007.

Organic Gardening‘s relaunch is in response to a changing mindset among Americans who are choosing to lead healthier, more environmentally conscious lifestyles,” the company explained. “Increasingly consumers are going back to basics, growing their own food, cooking and preserving what they grow, and seeking out locally grown, organic food. The relaunched Organic Gardening delivers the information and tools necessary to help people truly bring the garden to their table.”

Other new features of Organic Gardening include a revised bi-monthly publishing schedule and new contributors, including garden designer Gordon Hayward, nutrition expert Jeanne Ambrose, photojournalist Matthew Benson and chef and author Deborah Madison.

Rodale also said the redesign is dedicated to former Rodale CEO Ardath Harter Rodale, who passed away last month. “Her dedication to improving the lives and health of individuals and families was rooted in the belief that this is the best way to change the world,” the mag’s publisher added. “That belief has been a true inspiration to millions of women, across continents and generations, and is one that will live on in the pages of Organic Gardening.”

Previously: Former Rodale CEO Ardath Harter Rodale Dies At 81

FishbowlNY’s 2009 Lists: A Timeline Of Magazine Closings

taylor_swift_blender_cover-x622200.jpgIt’s been a tough year for the publishing industry, and magazines in particular have had it rough. Every major publisher has had to shutter at least one of its titles, and some of our favorite glossies have gone to that great magazine rack in the sky.

While it would take forever to list all the over 400 magazines that have folded this year, we here at FishbowlNY put together a timeline of some of the bigger names that were shuttered this year. The bad news? It looks like in the last six months of the year the number of titles snowballed. Here’s hoping that 2010 looks a lot brighter.

After the jump, our timeline

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Prevention Names Pilates Expert Fitness Editor

B00005NIOO.01.LZZZZZZZ.jpgHere’s some early holiday cheer for the magazine industry: Rodale Inc., which holds such fitness titles as Men’s Health, Runner’s World and Bicycling magazine, has just hired one of its freelance contributors as fitness editor for Prevention magazine.

Jessica Cassity has recently worked as a freelance fitness writer for The New York Times, Fitness, Self, Shape and Weight Watchers, as well as Prevention. Previously, she was a contributing editor at Health magazine.

Cassity also co-created the Pilates instructor Web site www.pilates-pro.com and worked as Soho community leader for Lululemon, where she managed the apparel company’s community-based programs like free yoga in Bryant Park.

Full press release after the jump.

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