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Posts Tagged ‘Rodale’

Discounted InDesign Class This Weekend!

indesign.pngWhether you are seeking a magazine job, freelancing or already on staff, knowing InDesign will undoubtedly give you a leg up in the industry.

If you need to learn the page layout program or just want to brush up your skills (summer interns and unemployed magazine types, we’re looking at you) then you’re in luck. This weekend in New York, Mediabistro is offering a two-day course on the basics of InDesign, led by Patricia Ryan. Ryan has over 15 years of experience in the design industry, and has worked as an art director and graphic designer for media companies including Hachette Filipacchi, American Media and Rodale. By the end of the course, you will be editorially proficient in InDesign — and that looks good on a resume, too.

And if you’re not convinced yet, you can pick up your ticket now and take $100 off. Just use the code TW100 when you check out. Click here to register.

It’s Summer Hours In The City

It’s almost the weekend (or, if you’re one of those lucky people who had a half day or day off today, the weekend is here!) and we’re looking forward to kicking off summer ’09 with three days of sunshine (fingers crossed), BBQ and beer. So, we’ll see you back here on Tuesday.

In the meantime, the summer heat has us thinking about summer Fridays. Our former employer, Conde Nast, is a big fan of summer Fridays, and we’re pretty sure they’re not getting rid of them any time soon. But Rodale did. What about your company? Are you getting any summer hours this year? Let us know in the comments.

And in case you missed anything in the magazine world this week as you were hurrying out the door just to get stuck in L.I.E. traffic, the video above should help you fill in the gaps.

Rodale First Quarter Revenues Drop 23.3%

Picture 3.pngMen’s Health publisher Rodale announced its first quarter results today, revealing a 23.2% dip in revenues compared to the first quarter of last year.

Not surprisingly, Rodale’s president and CEO Steven Pleshette Murphy chalked the decrease up to an anemic ad market but pointed out that the company’s consumer products are still drawing readers.

“Most of our magazines are seeing year-over-year newsstand growth this quarter,” he said.

Even more good news: web sites for Men’s Health and Women’s Health set records for page views and unique visitors, respectively, during the first quarter of 2009.

Full release after the jump

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Rodale To Develop Eat This, Not That! TV Series

thisthat429.jpgRodale wants you to watch this, not that: The publishing company announced it will partner with Reveille to develop and produce an unscripted TV series based on Eat This, Not That!, the bestselling book series from Men’s Health editor-in-chief David Zinczenko and food and nutrition editor Matt Goulding.

The brand began as a column in the magazine and since has expanded to include the book series, as well as a Web site and blog.

Rodale and Reveille also teamed up for six seasons of The Biggest Loser, the weight-loss TV series with ties to Rodale pub Prevention.

The release, after the jump.

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Rodale Names New Prevention Digital VP

preventiondotcom.jpgBill Stump has been named vice president of Prevention Digital, Rodale announced today.

The vice president and brand editor of Men’s Health and Women’s Health online is now charged with managing and all extensions of the online Prevention brand.

In related news, Rodale announced last week it would launch Prevention Australia.

The release, after the jump.

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Promotions and Further Layoffs at Rodale

Rodale announced today that Mary Murcko has been promoted to senior vice president and publisher of Prevention, and Jack Essig has been promoted to senior vice president and will now serve as publisher for both Men’s Health and Women’s Health. The full release announcing these changes is after the jump.

Meanwhile, MediaWeek is reporting that Rodale has also cut 20 staffers including former VP of Prevention Bob Ziltz, whom Murcko was tapped to replace in the above announcement. MW also notes that ad pages at all three titles — Prevention, Men’s Health, and Women’s Health — declined by double digits through March.

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Rodale’s 2008 Full-Year Results

165x98_Rodale.gifSo many numbers this week! Whoever said you didn’t need math to get into magazines did not see this financial crisis coming! Rodale‘s full-year results are in and while not great they are also not as bleak as some other numbers we have see today. They’re pasted in their entirety after the jump, in the meantime, some highlights (everything is relative appears to be the key here):

  • Rodale total revenues remained flat in 2008 compared with 2007

  • Revenues from all online activities increased by 18.3% over 2007, and page views and uniques for Rodale’s sites increased 78% and 52%, respectively, over last year.
  • Rodale print advertising revenues increased 2.4% over 2007, compared with an industry-wide decline of 7.6%, according to PIB. Advertising pages decreased by 5.2% over the same time period, compared with an industry-wide decline of 11.7%, also according to PIB

The whole shebang after the jump.

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Hearst the Latest to Layoff Staffers Company-Wide

jolie_esquire07_1b.jpgBack to reality! After record-breaking sales of newspapers across the country due to Barack Obama‘s historic election we are back to talking about lay-offs. This time at Hearst. Folio: is reporting that Hearst has “Hearst has confirmed that layoffs have been made company-wide.” No word yet on the numbers just that the layoffs were made in an effort to “streamline” the company, though a spokesperson did tell Folio: that the cuts were “minimal compared with some of our competitors.”

Heart, which cancelled its holiday party last month, joins Time Inc., Rodale, Conde Nast, and McGraw-Hill all of whom have announced major layoffs in the last few weeks.

Rodale Lays Off 111 Employees

150gg5L.jpgA tipster emailed us a short time ago and Rodale has just confirmed to us that they are laying off 111 employees or approximately 10% of the company and eliminating or consolidating positions in other divisions. Per the press release:

Rodale, Inc. announced today that it is eliminating or consolidating positions in several of its divisions, including operations, IT, customer service and some publishing departments in order to shift resources toward its highest growth potential activities.

Integrated sales and marketing responsibilities currently handled by Rodale Marketing Solutions will now be led by the sales and marketing teams at each of Rodale’s brands. In addition, several IT and operations functions will be transitioned to outside vendors. In all, the changes will affect 111 employees, approximately 10% of the company.

No word yet on which magazines will be affected specifically — Rodale publishes Runner’s World, Men’s Health, and Bicycling, among others — but we’ll keep you posted. Full release after the jump.

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Elle, Men’s Health, Hearst Launch Video Sites

Brightcove chief and resident genius Jeremy Allaire today gave those at a Magazine Publisher’s Association lunch a little news: Hachette Filipacchi, Hearst and Rodale are all launching video channels with Brightcove. The company, which handles Web video in various ways, is the anti-YouTube, Allaire said — well, not exactly those words, but he said that they come at it from a company-friendly perspective, letting companies control how their videos are used and seen, while YouTube puts the users in complete control. Translation: We’re not going to be sued by Viacom.

Allaire said Hachette was launching its video initiative with Elle, Rodale with Men’s Health and that Hearst was in a partnership he didn’t much describe.

For you ad geeks, he said video on the Web gets three levels of ad rates: $30-60 CPM (cost per thousand views) for the high-end, $25-30 for mid-range, and $15-20 for the startups or lesser knowns.


  • Viacom Sues YouTube For A Billion