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Posts Tagged ‘Rodale’

More Web Focus: More.com Names Site Director

moredotcom.jpg Jodie Green joins Meredith Corp.‘s More brand as director of its Web site, More.com. Lesley Jane Seymour, the magazine’s editor-in-chief, announced the appointment today.

The former vice president of editorial at Waterfront Media, Green will be charged with the overall editorial direction of the site, including developing traffic-building content and strategic partnerships.

In her two decades’ worth of experience, Green has worked for such companies as Rodale, Reader’s Digest and Comcast.

Press release after the jump.

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CNN’s iPhone App Debacle Raises Questions About Embargoes

cnnmobile101.pngCNN launched a new $1.99 iPhone app today.

That, in itself, might be some pretty interesting news, what with a cable news channel charging for an application that is similar to what other news organizations are giving out for free. The idea raises questions about the future of paid content: Is there an audience for this? Will people buy it? Who will launch the next paid app?

But beyond that, this announcement has been clouded by other journalistic questions, namely the use of embargoes and their necessity. Our sister blog PRNewser reports that Reuters reporter Robert MacMillan was upset by the fact that a rival reporter at Associated Press member paper The OC Register broke an embargo that would have kept CNN’s announcement under wraps until midnight.

“PS, we were going to hold this until midnight because it was embargoed,” MacMillan wrote. “That embargo has been broken, so bombs away.”

Should CNN have embargoed this news? As news of the embargo break hit Twitter last night, Silicon Alley Insider editor Dan Frommer noted how unremarkable this sort of announcement had become. “‘Company X has an iPhone app’ is the new ‘Company X has a website,’ he said.

All Things Digital columnist Peter Kafka agreed, advising his fellow reporters to stop accepting embargoes for iPhone apps.

Do you think he’s right? There are thousands of apps with new ones, paid and unpaid, announced by media companies every day. Just yesterday, the AP launched one of its own, charging $28.99 for access to its 2009 Stylebook. And today, another release arrived in our inbox announcing the second iPhone app created by Rodale‘s Women’s Health magazine, a free app called “Your Slim-Down Shopping List.”

Some of these apps are innovative ways to possibly create new revenue streams for struggling companies, but is every little announcement newsworthy? Or better yet, embargo-worthy? What do you think?

PRNewser: Reuters Reporter Upset As AP Breaks CNN iPhone App Embargo

Rendon Group Defends Itself|Rodale Launches Children’s Health|Gawker’s Had A Good Seven Years

PRNewser: The Rendon Group fires back against media outlets like The Washington Post.

Folio: Rodale is planning to launch a newsstand-only magazine for parents called Children’s Health.

Silicon Alley Insider: Gawker has has done pretty well in the seven years since its launch.

Seventeen, Runner’s World Become Latest Mags To Launch iPhone Apps

seventeen app.pngWe’ll admit it: we’re obsessed with iPhone apps created by magazines. And we don’t even have an iPhone! (Blackberry all the way.)

Today, we learned of two new magazines entering the market with new apps. Seventeen magazine’s Fashion Finder app is the first for a Hearst title, offering its readers the ability to locate clothing and accessories featured in the magazine in stories near them.

runner's world.pngThen there is Runner’s World‘s new app, which is sponsored by Nike, called the Runner’s World Shoe Shop. The Rodale title’s app is actually similar to Seventeen‘s app. Both are made in partnership with NearbyNow, a digital shopping concierge service that allows users to search for products in locations close to them.

Additionally, the Runner’s World app, which is available as a free download, offers users access to reviews from the RW Shoe Lab and shoe-buying advice, Rodale said.

Although these apps are all pretty cool and helpful, we’re wondering if they’ll help earn their related magazines any extra money, especially if their publishers are just giving them away for free.

Related: Women’s Health Launches iPhone App Like Men’s Health App

Rodale CEO Leaves, Replaced By Founder’s Granddaughter

rodale.pngPennsylvania-based magazine and book publisher Rodale Inc. said today that president and CEO Steven Pleshette Murphy has decided not to renew his contract and will be leaving the company at the end of the summer. He will be replaced by Rodale’s chair, and granddaughter of company’s founder, Maria Rodale.

Murphy joined Rodale in 2000 as president and COO, and was promoted to CEO two years later. “After a wonderful decade at Rodale, I have decided not to renew my contract and to take time off to pursue my own creative interests,” he said in a statement. “Now is the perfect moment for Maria to lead the company forward by adding the top managerial responsibility to her role as chairman.”

Maria has worked for the company founded by her grandfather, J.I. Rodale, in various capacities since 1987. She is currently the editor-in-chief of Rodale.com and writes a blog, “Maria’s Farm Country Kitchen,” which is also published by the Huffington Post. She has served as chairman of the board since 2007, when she succeeded her mother. She has also written three books.

“I have been preparing my whole life to lead Rodale,” Maria said. “As chairman and CEO, I will work to build on the strong foundation we have established during the past ten years to take this incredible company to even greater heights…The entire Rodale family thanks Steve for his expert leadership, in particular his ability to ensure the company’s stability during a most challenging time. He will forever hold a place in Rodale’s history as both a creative innovator and a disciplined executive, all the while staying true to our company’s unique mission.”

Full release after the jump

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Discounted InDesign Class This Weekend!

indesign.pngWhether you are seeking a magazine job, freelancing or already on staff, knowing InDesign will undoubtedly give you a leg up in the industry.

If you need to learn the page layout program or just want to brush up your skills (summer interns and unemployed magazine types, we’re looking at you) then you’re in luck. This weekend in New York, Mediabistro is offering a two-day course on the basics of InDesign, led by Patricia Ryan. Ryan has over 15 years of experience in the design industry, and has worked as an art director and graphic designer for media companies including Hachette Filipacchi, American Media and Rodale. By the end of the course, you will be editorially proficient in InDesign — and that looks good on a resume, too.

And if you’re not convinced yet, you can pick up your ticket now and take $100 off. Just use the code TW100 when you check out. Click here to register.

It’s Summer Hours In The City

It’s almost the weekend (or, if you’re one of those lucky people who had a half day or day off today, the weekend is here!) and we’re looking forward to kicking off summer ’09 with three days of sunshine (fingers crossed), BBQ and beer. So, we’ll see you back here on Tuesday.

In the meantime, the summer heat has us thinking about summer Fridays. Our former employer, Conde Nast, is a big fan of summer Fridays, and we’re pretty sure they’re not getting rid of them any time soon. But Rodale did. What about your company? Are you getting any summer hours this year? Let us know in the comments.

And in case you missed anything in the magazine world this week as you were hurrying out the door just to get stuck in L.I.E. traffic, the video above should help you fill in the gaps.

Rodale First Quarter Revenues Drop 23.3%

Picture 3.pngMen’s Health publisher Rodale announced its first quarter results today, revealing a 23.2% dip in revenues compared to the first quarter of last year.

Not surprisingly, Rodale’s president and CEO Steven Pleshette Murphy chalked the decrease up to an anemic ad market but pointed out that the company’s consumer products are still drawing readers.

“Most of our magazines are seeing year-over-year newsstand growth this quarter,” he said.

Even more good news: web sites for Men’s Health and Women’s Health set records for page views and unique visitors, respectively, during the first quarter of 2009.

Full release after the jump

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Rodale To Develop Eat This, Not That! TV Series

thisthat429.jpgRodale wants you to watch this, not that: The publishing company announced it will partner with Reveille to develop and produce an unscripted TV series based on Eat This, Not That!, the bestselling book series from Men’s Health editor-in-chief David Zinczenko and food and nutrition editor Matt Goulding.

The brand began as a column in the magazine and since has expanded to include the book series, as well as a Web site and blog.

Rodale and Reveille also teamed up for six seasons of The Biggest Loser, the weight-loss TV series with ties to Rodale pub Prevention.

The release, after the jump.

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Rodale Names New Prevention Digital VP

preventiondotcom.jpgBill Stump has been named vice president of Prevention Digital, Rodale announced today.

The vice president and brand editor of Men’s Health and Women’s Health online is now charged with managing Prevention.com and all extensions of the online Prevention brand.

In related news, Rodale announced last week it would launch Prevention Australia.

The release, after the jump.

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