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Posts Tagged ‘Ross Levinsohn’

Ross Levinsohn Segues to Scout Media

Per Keith J. Kelly, there has been no shortage of high-level activity at Scout Media.

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The company secured backing from the Pilot Group, a venture capital fund headed by former AOL CEO Bob Pittman. It amalgamated North American Hunter, PGA Sports and other media assets from Pittman’s North American Membership Group. And this week, it welcomed a very recognizable executive chairman – former Guggenheim Media CEO Ross Levinsohn:

Levinsohn will once again be teaming up with James Heckman, Scout’s CEO and founder. Heckman had exited as head of global media strategy for Yahoo shortly after new CEO Marissa Mayer nixed his plan to aggressively remake the company.

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Morning Media Newsfeed: Clinton Begins Media Tour | NYT Magazine Adds Wasik

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Diane Sawyer’s Clinton Interview Draws 6 Million Viewers (TVNewser)
According to preliminary Nielsen data, Diane Sawyer’s interview with Hillary Clinton averaged 6.079 million viewers in the 9 p.m. ET hour Monday night. Sawyer had the first interview with Clinton as the former Secretary of State began her press tour for Hard Choices, out Tuesday. FishbowlDC ABC led CBS and NBC in viewers for the hour. On top in ratings Monday night was Fox, which aired 24 and averaged 6.333 million viewers in the 9 to 10 p.m. hour. Deadline Hollywood However, the interview drew a 1.0 in the demo, finishing last in the 9 p.m. hour among the Big 4 networks. CNN Clinton also appeared on ABC’s Good Morning America Tuesday to promote her book. Hard Choices is about Clinton’s years as President Barack Obama’s first secretary of state, which she stepped away from early last year. In her ABC appearances, she honed what is likely to be her book tour message — one of a thoughtful diplomat who is prepared to reintroduce herself to voters, especially women. With her book lining the walls of booksellers nationwide, Clinton also stopped at a Barnes & Noble in Manhattan Tuesday for her first book signing of the two-week tour. NBC News While Clinton has been traveling the country doing paid speeches in recent months, this book tour will put her on a much more rigorous — and campaign-like — schedule. She will visit at least 15 different cities over the next two weeks, including Washington, Philadelphia, Seattle, Los Angeles, Kansas City and Austin. Plus, she is doing a host of television interviews to promote the book, including with NBC News, CBS News, CNN and Fox News.

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Janice Min Takes Over Billboard

In honor of vinyl, the medium that along with radio cemented Billboard‘s place in the media firmament, we’ve got an A-side and B-side for this story.

BillboardLogoThe A-side is a gargantuan press release (and mirrored article version) blasted out last night announcing that Janice Min has been promoted to co-president/chief creative officer of the Entertainment Group of Guggenheim Media. In partnership with John Amato, formerly overseeing Backstage, her duties will now also encompass the re-invigoration of Billboard:

“The combination of Billboard and The Hollywood Reporter under one editorial voice creates a true entertainment super-brand,” said Min. “I’m excited to be at the center of two organizations so influential in driving the conversation in popular culture. The breaking news, personalities and glamour — all wrapped in a sophisticated media environment – that the two brands deliver make for a thrilling combination.”

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Larry King Reminds at NATPE: It’s Who You Know

Although the biggest news to come out of Guggenheim Digital Media CEO Ross Levinsohn‘s chat at NATPE in Miami Beach today with Larry King is the imminent announcement of UK-Australia distribution for the talk show host’s ambitious endeavor Larry King Now, we were struck by the idea that even for someone like King, it’s who you know.

Per a report by THR‘s Alex Ben Block, King explained just how casually the whole Ora TV opportunity came about. It must be nice when things like this can happen at your dinner table:

He said that he met the Mexican billionaire Carlos Slim when he went to Mexico for a charity event. Later Slim came to his home in Los Angeles for dinner and asked what King wanted to do next. King’s wife suggested he do a new talk show on the Internet, and Slim agreed to provide financing.

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Hollywood Trades React to Marissa Mayer Yahoo Appointment

Among the quartet of Hollywood “trades,” none had been keeping a closer eye on the Yahoo! CEO sweepstakes than TheWrap. Sharon Waxman wrote several articles about this topic, working her extensive showbiz contacts. But she and media reporter Lucas Shaw today were as surprised as everyone else by the appointment to the post of Google VP Marissa Mayer:

Choosing Mayer over Levinsohn appears like another win for technology over media at one of Silicon Valley’s biggest companies… She holds a master’s degree in computer science from Stanford – a real one – as well as a bachelor’s degree in symbolic systems.

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Yahoo!’s New Focus: Premium Video Content

Yahoo! has been through a number of transformations over the last few years. The Internet portal has launched high-profile news blogs, original video series and everything in between. With a new CEO in charge, the company has an idea of what it wants to do next, and video is at the core of it.

Ross Levinsohn, Yahoo!’s executive VP, spoke at the NATPE conference in Miami, where he revealed some details about the company’s plans.

“For 17 years Yahoo! has sort of been known as a catch-all for everything, and I do think you really need to pick your fights,” Levinsohn said. “The notion of scarcity [in creating video] doesn’t exist anymore, but what there is scarcity of is premium video. I like watching the cat chasing the laser pointer like everyone else, but it is impossible to monetize.”

Yahoo!’s strategy so far is to partner with people and brands with household name recognition, and to let them go wild with the shows they create. For example, Yahoo! recently inked a deal with ABC News, and Levinsohn said that deal has been “going gangbusters” for Yahoo!

Another deal was with actor Tom Hanks to produce a new web series called “Electric City.”

“We are going to do many many more of those,” Levinsohn said.

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