Ruben Keoseyan will oversee KVEA’s news department across all platforms after he was named vice president of content by Telemundo Media.

Prior to his new role at KVEA, Keoseyan was the executive editor at La Opinión, the largest Spanish-language newspaper in the United States. Keoseyan also had a five-year stint at La Opinión from 2000-2005. He will report to KVEA president-GM Celia Chavez.

“Ruben is a recognized leader with solid journalistic integrity, extensive experience in the Los Angeles market and expertise in Spanish-language media overall,” Celia Chavez, the president and general manager of the station, said in a statement. “His leadership and insights will play a significant role in contributing to the ongoing success of KVEA’s news department.”