This is pretty iconic. To celebrate Adweek‘s 35th anniversary, the issue hitting newsstands Monday features on the cover industry vet Ron Berger, flanked by sons Cory (left) and Ryan (right).

AdWeek_Nov11_17_2013_Cover

The photo was taken at the Berger family home in Bridgehampton by Jeremy Goldberg. Inside the November 11-17 issue is an associated photo portfolio “The Family Business”, showcasing other progeny who’ve assumed the ad industry mantle from mom and-or dad. Among those featured alongside the Bergers are Hugh Hefner with son Cooper and George Schweitzer, president of marketing at CBS, with wunderkind daughter Callie (currently the director of digital innovation at TIME magazine).

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