In today’s LA Times print editions, the awards season supplemental section “The Envelope” clocks in at a record 68 pages. Another sign of just how robust this year’s studio ad-driven film kudos coverage business is looking to be, after several lean years.

Meanwhile, on the online side of things, Focus Features will this Sunday begin a month-long exclusive sponsorship of TheEnvelope.com’s video content. The irony is that today’s cover boy, Woody Allen, is right up there with the late Marlon Brando in terms of the importance he ascribes to such things as the Oscars. Per reporter Sam Adams‘ interview:

With Midnight in Paris, Allen has done more than merely survive: He’s connected with a mass audience to the greatest extent since 1986′s Hannah and Her Sisters. “People do come up to me more on the street,” Allen says. “I noticed it before I went away for the summer.” Hannah also won supporting actor Oscars for Michael Caine and Dianne Weist and the original screenplay prize for Allen. It also notched a further four nominations, which augurs well for Allen come award season.

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