Click here to receive Mediabistro’s Morning Media Newsfeed via email.
Midterm Election TV Ratings: Fox News Tops Broadcast Nets, Beats Cablers Combined (TVNewser)
Fox News Channel was the most-watched network — on broadcast and on cable — during coverage of the midterm elections. Fox News beat CNN and MSNBC in both total viewers and the adults 25-54 demo, combined during primetime hours. Capital New York FNC, CNN and MSNBC were all down compared to the 2010 midterm elections, and CNN and MSNBC were also down compared to the 2006 midterms, which saw President Bush in his sixth year in office see the Democratic party take control in Congress. All told, an average of just over 10 million people watched the three cable news channels Tuesday night, with an average of nearly 13 million watching on broadcast TV. THR / The Live Feed Fox News Channel boasted a whopping average of 6.3 million viewers for all of primetime. Compared to the last four Tuesdays, FNC’s 1.516 million viewers in the core news demo of adults 25-54 was improved by 303 percent. CNN, which has been solidly in second place for the last six months, was up by 480 percent to 812,000. That left MSNBC in third. Coming off of a middling October, the net still surged 315 percent — albeit only netting 481,000 demo viewers. TVNewser In addition to online coverage, each of the Big 3 broadcast networks produced one-hour primetime midterm election specials at 10 p.m. According to Nielsen overnight time period data, CBS was the clear winner at 10 p.m., averaging 5.367 million viewers to NBC’s 4.270 million and ABC’s 3.507 million. AllFacebook On Election Day, 27 million U.S. Facebook users generated 85 million interactions — likes, shares and comments — including those who used the social network’s “I’m a Voter” feature.