Sam Grobart is leaving The New York Times for Bloomberg Businessweek. According to a memo obtained by Jim Romenesko, Grobart will “develop multimedia projects” as well as write tech features for Businessweek. Grobart had been with the Times since 2008, most recently as personal technology editor, since 2010.

“His [Grobart] innate sense of good service journalism helped us create the Gadgetwise blog, which focused on how to get the most out of personal technology. He was also instrumental in developing the look and tone of the Bits blog,” read the Times memo.

Grobart’s last day at the Times is August 3.