The Atlantic has named Sam Rosen as vice president of marketing. Rosen comes to The Atlantic from DigitasLBi, a marketing agency. His most recent role there was VP and director of social content. Prior to his time at DigitasLBI, Rosen founded Evolution.is, an advertising and branding company.
“Sam is one of the more accomplished marketing talents in the business,” said Hayley Romer, VP and publisher of The Atlantic, in a statement. “An early innovator in the development of branded content, he’s a leader in the field. His experience, plus his creativity, entrepreneurial spirit, and love of The Atlantic brand make him an invaluable addition to our team.”
Rosen’s appointment is effective immediately.