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Posts Tagged ‘Sara Wilson’

HuffPost Editor Remembers Her Boss, Nora Ephron

There will be many fond personal remembrances of Nora Ephron, the writer, director, author and journalist who passed away today at age 71.

One of the first notable such pieces comes from Sara Wilson, senior editor of HuffPost Weddings and HuffPost Divorce. She first met Ephron a few years ago, when the latter dreamed up the idea of the HuffPost Divorce section and interviewed Wilson for the job of running it:

She greeted me warmly at the door, dressed entirely in black; her home was entirely white – a true New Yorker in LA. Offering me a cup of tea, she ushered me into her garden, which offered jaw-dropping views of the LA skyline, and launched right into her vision for the Divorce page, telling me why she thought it made so much sense: “Marriages come and go,” she said, “but divorce is forever.”

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Rewrite That Headline To Make Your Story Go Viral

When readers are skimming through a site on their browsers or Twitter feeds, the headline is the only thing that tells them whether a piece is worth their time. So, when tackling headlines for the Web, remember that clarity trumps cleverness (unless you’re writing for the front page of The New York Post).

“Headline writing for the Web isn’t headline writing for magazines — this is the land of the literal,” said Sara Wilson, a senior editor for The Huffington Post.

But that doesn’t mean a headline can’t also be engaging. “You want a strong ‘clicky’ headline that entices readers: a burning question, a big secret, a thing-you-need-to-click-on-this-headline-to-find-out,” she said. “But it should accurately reflect the ideas in the piece, or the readers will be annoyed.”

For eight more tactics on getting your article the buzz it deserves, read 9 Ways to Get More Comments, Tweets and Likes for Your Story.