At a time where stories of magazine closures and dwindling ad revenues have become the norm, food magazine Saveur remains one shiny beacon of hope for the industry.
Yesterday, publisher Merri Lee Kingsly announced that the culinary mag had just produced its largest June/July issue in the publication’s 15-year history with 22 percent more ad pages and 14 new advertisers compared to last year.
This month’s issue is just the latest taste of Saveur‘s <a href="incredible ad page growth this year: the Ellie-winning magazine is up 11 percent in ad pages year to date. Kingsly credited the boost to the pub’s alliance with Virtuoso, an international network of luxury travel agencies. Who said the luxury ad market was dead?
“We strongly believe in staying true to our mission by offering unique programs for each type of client — it’s the only way to reach and remain true to our readers,” Kingsly said in a statement.
And in related news, The Los Angeles Times has a story today about printed news aggregator The Week, which has sold 10 percent more ads in 2009 compared to last year. It’s heartening to hear that there are still advertisers out there.
Earlier: Food Magazine Gobbles Up Ad Pages
Full Saveur release after the jump