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Posts Tagged ‘Saveur’

Saveur Takes Over Shake Shack To Celebrate Burger Issue

saveur1.jpgHere’s some proof that magazine parties aren’t dead. We just got back from munching on yummy burgers and crinkle-cut fries at Saveur‘s party celebrating its August issue, which is all about burgers. Of course, the shindig took place at one of New York’s hippest burger establishments: Shake Shake on the Upper West Side.

saveur2.jpgIn between mini servings of cheeseburgers, fries and shakes (we recommend the basil), we chatted with publisher Merri Lee Kingsly, who has been working to close the magazine’s October ad pages. “It looks like we’re going to be up 10 percent,” she said. “Maybe more.”

We also managed to catch editor in chief James Oseland before he ran back to the office. We picked his brain about his recent stint judging on Bravo’s “Top Chef Masters.” Yes, the food on the show really is that good, he said. “It’s amazing because some of these chefs are used to working with a staff of 20 people,” he said. “They’re not used to chopping onions, let alone working in an unfamiliar kitchen.”

Saveur also had another thing to celebrate this week: the launch of its newly designed Web site. Kingsly said there were the usual glitches when it first launched on Monday, but things seem to be running smoothly now, allowing the magazine’s staff to relax, kick back and enjoy a burger.

More photos of today’s party after the jump

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Sales Team Moves At Bonnier, MSLO

Balis-b1.jpgThere’s news of two moves among sales teams at magazine publishers Martha Stewart Living Omnimedia and Bonnier Corp.

MediaDailyNews reports that MSLO has brought on Janet Balis (left) as executive vice president of media sales and marketing. She will oversee sales across the publishing, broadcast and digital properties and will report to MSLO’s executive chair Charles Koppelman. Balis joins MSLO from her own consutling company Digital Media Strategies, where she has worked for the past year and half. She also previously worked for Time Warner, where she served in positions at Time.com, People.com and AOL.

Over at Bonnier, Chris Allen, VP of group publishing and corporate sales for nine of the company’s travel, shelter and lifestyle titles, is departing after less than a month on the job, Mediaweek reported. Allen was hired to serve in one of two group publishing roles created by Bonnier when it acquired five titles from Hachette Filipacchi last month.

Mediaweek said Allen, who had previously served as publisher for Cooking Light, is leaving without another job lined up.

“It was more of a three- to four-week consulting trial,” Allen told Mediaweek. “I just think the nature of the job to be done on the particular titles was not what I expected it to be. I think I thought it was a larger, more strategic task than it was.”

Photo via MediaDailyNews

PIB Miscalculated Saveur‘s Ad Pages For First Half of Year

saveur.pngSaveur‘s publisher Merri Lee Kingsly pointed us to an error in the Publishers Information Bureau numbers for the first half of 2009.

In recently released ad page and revenue statistics, PIB said the epicurean magazine was down 14.83 percent compared to the January to June numbers from last year. However, Kingsly said the stats agency had incorrectly compared its January to May numbers from 2009 to January to June numbers from 2008, resulting in a serious error.

A spokesman for the Magazine Publishers of America said the error in Saveur‘s numbers stemmed from the magazine’s June/July double issue. In 2008, ad pages and revenue from that issue were counted towards the first half of the year, but this year those numbers were counted towards the third quarter.

The error has since been corrected, and Saveur‘s real numbers for the first half of 2009 are 193.61 ad pages — up almost 11 percent from last year — and $8.3 million in reported revenue, an increase of 19.2 percent year over year. This growth despite the tough ad environment means Saveur is the fourth top earner for monthly magazines, Kingsly said.

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What’s Next In Epicurean Magazines: 4 Questions For Saveur Publisher Merri Lee Kingsly

saveur.pngNewspapers are dying, magazines are closing and more journalists are finding themselves without paying gigs every day. Everyone is wondering: what does the future hold for the media? We brought the questions to the front lines, asking leaders in the field to tell us: what’s next?

As publisher of epicurean magazine Saveur for the past 18 months, Merri Lee Kingsly has seen impressive growth in the pub’s ad sales. Earlier this month, Kingsly announced that Saveur‘s June/July issue was the largest in the publication’s 15-year history with 22 percent more ad pages and 14 new advertisers compared to last year. And the Ellie-winning magazine is preparing to get even more visibility (and, hopefully, ads), thanks to editor-in-chief James Oseland‘s cameo on Bravo’s “Top Chef Masters” and a new Web site set to launch later this summer. We asked Kingsly about her successes so far and what makes Saveur different from all the rest.

FishbowlNY: As other magazines struggle, Saveur‘s recent June/July issue has 22 percent more ads than last year. Why do you think you have been so successful?

Merri Lee Kingsly: We are true to our mission. Everything we do is very much about the tradition and heritage of food. We’ve never been about the hottest restaurants and the hottest chefs and the new places to go, and I think that is the key to our success. When you look at the whole competitive set, which has forever been about the hottest restaurants and the hottest chefs, they’ve really followed the weak economy. They are only talking about how people are huddled in their kitchens making stews for the weekend. These are magazines that forever talked about going out and eating and traveling and they have changed their tune in such a drastic angle that they’ve not only confused the reader but they’ve chased the advertiser away. They have abandoned their luxury market. We haven’t. We haven’t changed the formula; we’ve been doing the same thing for 15 years.

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ESPN The Magazine Hopes To Score With Pay Web Site

espnmag.pngBusinessweek‘s Jon Fine is reporting that ESPN The Magazine will start charging for access to its Web site. Starting in August, readers will have to pay up in order to access magazine and Web-only content like ongoing video series.

The content will be made available through ESPN’s Insider service, which costs $6.95 a month, or $39.95 a year, Fine reports. It will be available for free to magazine subscribers for a year, but espnthemag.com will be effectively shut down.

ESPN‘s bold move comes at a time when magazine publishers across the board are seeking new and different ways to earn revenue beyond ad sales. This might be a risk, but its a business model that could pay off within the sports niche. The Insider has already attracted about 350,000 paying sports fans who want to access more info than is available for free at ESPN.com, Fine says.

Interestingly, another niche publication, Saveur, said yesterday that its ad pages had increased 11 percent year to date. They have not had to change their business model yet, but they seem to be one of the only ones.

What do you think? Is this the future of magazine journalism? Would you pay to read the content of your favorite magazine — exclusive web content included?

Saveur Ad Pages Continue To Rise

saveur.pngAt a time where stories of magazine closures and dwindling ad revenues have become the norm, food magazine Saveur remains one shiny beacon of hope for the industry.

Yesterday, publisher Merri Lee Kingsly announced that the culinary mag had just produced its largest June/July issue in the publication’s 15-year history with 22 percent more ad pages and 14 new advertisers compared to last year.

This month’s issue is just the latest taste of Saveur‘s <a href="incredible ad page growth this year: the Ellie-winning magazine is up 11 percent in ad pages year to date. Kingsly credited the boost to the pub’s alliance with Virtuoso, an international network of luxury travel agencies. Who said the luxury ad market was dead?

“We strongly believe in staying true to our mission by offering unique programs for each type of client — it’s the only way to reach and remain true to our readers,” Kingsly said in a statement.

And in related news, The Los Angeles Times has a story today about printed news aggregator The Week, which has sold 10 percent more ads in 2009 compared to last year. It’s heartening to hear that there are still advertisers out there.

Earlier: Food Magazine Gobbles Up Ad Pages

Full Saveur release after the jump

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Food Network Magazine Beefs Up Staff

image004.jpgIt looks like there is at least one magazine in New York that is not cutting back staff. In fact, new magazine Food Network Magazine is actually promoting current staff and bringing on new hires.

Despite being introduced in the midst of the great magazine die off last year with two newsstand-only test issues in October 2008 and January 2009, Food Network is thriving. The magazine, which recently announced a huge rate base increase, revealed some staff promotions and new hires today on both the edit and business sides.

Editor-in-chief Maile Carpenter is promoting features editor Tracy Saelinger to deputy editor and moving senior editor Liz Sgroi up to food editor. In addition, two new senior editors are being brought on board: Mary Kate McGrath — former design market editor at InStyle — and Jonathan Stern – formerly of Joshspear.com, Stuff magazine and Penthouse.

Read on to learn more about Food Network‘s staffing changes and the state of some other culinary magazines.

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