WABC-TV/Channel 7 is probably sorry to usher in the New Year. In figures released by the Nielsen Company (and obtained by WABC), the station topped all competitors for weekday newscasts in 2010.
Starting out in mornings, WABC expanded Eyewitness News to 4:30 a.m. during the week. Led by Lori Stokes, Ken Rosato, and Bill Evans, the additional 30 minutes beat all rivals in Household (HH) rating and doubled the amount of Adults 25 to 54.
In the 5 a.m. hour, WABC maintained its lead over all other stations, with a full year HH rating that was at least 36 percent larger than any other channel. Among the key demographic Adults 25 to 54, Eyewitness News This Morning at least doubled the closest rival.
At 6 a.m., good fortunes continued, as Channel 7 held a 27 percent advantage over its closest competitor. WABC surged to a 45 percent lead in the Adults 25 to 54 demo.