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Posts Tagged ‘Scott Martelle’

The Journalism Shop of Former LAT Staffers Launches

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The Journalism Shop launched yesterday. They describe themselves on the site:

Over the past couple of years the Los Angeles Times and its corporate owner, Tribune, have undergone an epic financial crunch which has led to the jettisoning of hundreds of veteran journalists. We are some of them. Our ranks include veteran political journalists, fashion writers, award-winning investigative journalists and a wide raft of the invisible folks of newspapers – line editors, copy editors, page designers and researchers.

We talked to former LA Times staffer Brett Levy (also see: WriteThru.com) who runs the site. He told us that within the past 36 hours of their soft launch one of the members of the site is “in talks” about work.

The site has no ads, it just showcases the resumes of journos who have left or been left by the LAT. “It’s more like a co-op or a club at this point,” says Levy.

Currently there are roughly 24 members listed on the site, including Scott Martelle, Nona Yates, Nancy Wride, Kristina Lindgren, Janet Wilson, Greg Johnson, Lynne Heffley, Lynn Smith, Rick Schmitt, Jim Fowler, Susannah Rosenblatt, Elizabeth Douglass, Robin Rauzi, Saul Daniels, Richard Cromelin, Robyn Norwood, Rosemary McClure, Karen Chaderjian, Craig Matsuda and Susan Brink.

Is this the solution to the woes of the laid off? Well, when the going gets tough – the tough go freelance.

We have our fingers crossed for all of them.

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LAT In 90 Seconds

“Accidental” Viral Marketing? We Think Not. Chris Hine is reporting that Gatorade and the ad agency it hired, Element 79, had “no idea” who posted that supposedly shelved commercial featuring the super-fly ball girl. Uh-huh. Just like we had “no idea” that florescent orange was an unnatural color for a beverage.

37973994-02235011.jpgBloggers Are The Worst: Pity poor David Sarno who is now SIX posts into the BoingBoing/Violet Blue controversy. A controversy he realized way too late he should not wade into. Well, live and learn, right, David?

40672556-03101724.jpgTop of the Ticket, Eh? We know it’s a slow news day, but with the LAT announcing that it’s going to be axing 150 jobs sometime soon, you’d think Scott Martelle would want to come up with a harder-hitting piece than “tell us what superhero you think the presidential candidates would be” story.