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Posts Tagged ‘Self magazine’

Self Adds Associate Publisher, Editor, Directors

SelfMay2014_CoverAccording to Self vice president and publisher Mary Murcko, the publication is entering a “completely new phase editorially, in our partnerships with brand marketers and through the two-way conversation we have with our audience.” To support that push, Murcko and Self EIC Joyce Chang have announced a quartet of senior appointments.

“In the cultural moment right now, women crave motivation to feel, look and be their best,” says Chang. “We will show them that having an aspirational body, career and life are actually totally attainable. These appointments will help create the new Self as a 360-degree guide to a well-rounded woman’s life.”

  • Eric Johnson, associate publisher, marketing: Johnson was formerly a vice president of ad sales marketing with NBC News Digital Group, where he oversaw properties including today.com and MSBNC.com. He will join Self May 21. Johnson has also worked as a VP, client solutions for USA Today and as VP, group marketing director at Rodale Publishing.
  • Barbara Reyes, creative director: Reyes was previously art director for O, The Oprah Magazine, which recently won a 2014 National Magazine Award for Leisure Interests. She has also worked at Radar and for Rodale’s special projects division, as well as art director at Domino, Manhattan File, Teen People, Cargo and Lucky.
  • Suzanne D’Amato, executive editor: She comes over from People StyleWatch, where she was an executive editor since 2009. D’Amato started her career at New York magazine and later moved on to fashion writer at Vogue, fashion news editor for Teen People, deputy editor at The Washington Post and features editor at Domino.
  • Rebecca Sinn, entertainment director: Sinn was previously a senior entertainment editor at Glamour and, prior to that, entertainment editor at Interview magazine and a member of the Vanity Fair special events and features teams. She began her career in a place many successful people have – the mailroom at CAA in Los Angeles.
Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now! 

Mediabistro Ad Leads Elizabeth Chan to a Very Kardashian Christmas

There was a nice write-up this week in NYDN‘s “New York @Confidential” about Elizabeth Chan, a former Condé Nast employee who has found quick success as a Christmas music singer-songwriter. Her single “Fa La La” is climbing the holiday charts, while nine of a staggering 300 Chan songs were recently licensed for possible use in the Kardashian sisters’ E! December 1 Christmas special.

Kickstarter played a key role in Chan’s bold new career, but so too did Mediabistro. While at Condé Nast, where she was an executive producer-director of integrated marketing for Self magazine and a consumer business development consultant, Chan liked to peruse our website.

“I found a link that asked something along the lines of, ‘What is the one dream you’ve had that you were too afraid to try? What would you do if you knew you couldn’t fail?’”

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Tory Burch’s Ex Dines With Ron Perelman; Kelly Bensimon Goes Back to School

1003_mockup.gifAs much as we’d like to, we can’t deliver dish from Oscar winners (Shirley MacLaine) and supermodels (Naomi Campbell, Coco Rocha and Karolina Kurkova) every week. After a head-spinning cycle of chats with A-listers, the celebrity quotient at Michael’s was of the low-wattage variety today with reality television refugee Kelly Killoren Bensimon and comedian Robert Wuhl representing the famous (infamous?) contingent. We suspect after the Academy Awards and most schools’ winter breaks are over next week, things will be back to the usual Fellini-esque circus at 55th and Fifth.

I was joined today by SELF vice president and publisher Laura McEwen and the magazine’s director of public relations, Lauren Theodore. It was a fortuitously timed lunch (isn’t it always?), because the newly reinvigorated title is on a roll. Even before our lunch, the colorful cover of the March issue featuring starlet of the moment Julianne Hough caught my eye. It turns out, the issue debuted a new, more “extroverted” all-black logo which seems to capture the forward motion of the Conde Nast title perfectly. Since its launch in 1979, the magazine has been the bible for young fitness-focused women. Now, says Laura, the title has stepped up its mission and embraced a more encompassing philosophy of “Body/Looks/Life.”  ”They are all inseparable today,” explains Laura. “When it first launched, SELF started a movement but now it’s a way of life that has gone mainstream.”

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Self Launches iPad App

Self magazine has launched its iPad app, available for download in the iTunes store. Each month, in addition to content from the print version, the app will feature exclusive content.

For April, users can view video of Kim Kardashian – Self’s cover girl this monthboxing (Pacquiao’s got nothing on her right hook) and voice-guided meditation. Another feature of note is a live newsfeed updated by Self’s editors that posts breaking health news.

Hey, Freelancers! Show Off Your Best Self

CYNTHIA DAGENAIS

I’m not a Barbie doll. I won’t lose 10 pounds in a week with 10 new moves, and I won’t start a diet in March only to switch it up for a new fad in April.  If you’ve got a story for women like me, who refuse to let a magazine dictate their esteem, then Self is open to your pitches.

In mediabistro.com‘s “How To Pitch,” the health and fitness glossy’s  Paula Derrow offers exclusive tips for aspiring freelancers.

“Pitch us investigative stories or great new studies based on cutting-edge research,” says the article’s director. “Ask yourself ‘Why does this fit into Self?’ If it’s new, based on a study or new trend, it appeals to women in their early 30s and helps to make their life better, then send it in.”

See? All Barbie has to offer is an impossible waistline.  Get the full 411 in How To Pitch: Self.

This article is exclusively available to AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 to access How To Pitch, receive discounts on mediabistro.com seminars and workshops, and receive all sorts of other bonuses.